1. Tim Finnegan Anthony Pinter Chris McElroy Chase Huckestein

2. 1. Project Conceptualization 2. Problem Definition 3. Customer Survey 4. Survey Analysis 5. Camera Dissection 6. Current Camera Costs 7. E-Waste 8. Attributes 9. Weighted Objective Tree 10. Specifications 11. Morphological Table 12. Comparing Alternatives 13. Final Design 14. Final Design Model

3. We recognize the need for Kodak to redesign the disposable camera to maximize profit. 1

4.  Kodak has been losing money for years, and is on the verge of bankruptcy  A redesigned disposable camera could tap into groups of people that would normally not purchase disposable cameras 2

5. 3 Brand FrequencyReasonPrice ($)Important Quality Kodak Rarely Spontaneously10Flash Kodak Every few months Sporting events5Cheap Cannon Rarely Forgot own camera5Flash Kodak RarelyForgot own camera 8Easy-to-Use Cannon MonthlyTravel 7.5Durable Fiji Rarely Spontaneously 6Cheap Kodak RarelyForgot own camera 10Flash Kodak RarelyTravel 3Cheap Fiji NeverNot a big deal to lose5Cheap Kodak Every few months Sporting events7Picture Quality Fiji NeverForgot own camera 8Flash Kodak Rarely Spontaneously8.5Attractive Design Kodak Never Spontaneously4Cheap Cannon Every few months Special events9Durable Kodak RarelyForgot own camera 8Easy-to-Use Nikon Rarely Spontaneously3Cheap Cannon Rarely Spontaneously6Cheap Kodak Frequently Sporting events10Flash Kodak Never Special event7Cheap Cannon Rarely Forgot own camera9Cheap

6. Consumer Survey Results: Most Popular Brand Kodak Highest Frequency Rarely (55% of respondents) Most Important Reason Spontaneous & Forgot camera Average Price $6.95 Most Important Quality Inexpensive (45% of respondents) 4

7. 5

8. Total Production Cost: $3.80 Suggested Retail Price: $7.99 6 PartCost/Part ($) Batteries 0.35 Bulb, Flash 0.45 Bulb, Other 0.09 Circuit Board 0.06 (per square inch) Capacitors 0.11 Coils, Inductors, Transformers 0.12 Diodes 0.05 Resistors 0.08 Stamped Metal Parts 0.02 Transistors 0.08 Wire 0.005 (per centimeter)

9.  E-waste is a form of waste consisting of electronic parts that have not completed their life cycles  E-waste is full of highly toxic chemicals and heavy metals, and can contribute to environmental damage 1  In order to appeal to consumers and reduce our environmental impact, our redesigned camera should be designed to limit environmental impact 7 1. http://earthtrends.wri.org/updates/node/130

10.  Disposable Camera:  Camera should be cheap  Camera should still take excellent pictures  Camera should not have a battery  Camera should still have a flash  Camera should be easy to distribute  Camera should have an appealing design  Give the consumer different choices  Different colors  Camera should have minimal packaging  Allows the consumer to see the camera quickly  Plastic wrapping  Camera should be sustainable  Camera should be made of reusable or biodegradable material  Biodegradable components  Used film, film canisters  Reusable components  Camera case and electronic parts 8

11. 9 Materials 1.0 | 0.3 Biodegradable Material 0.4 | 0.12 Reusable Material 0.6 | 0.18 Used Film Case Appealing Design 0.6 | 0.18 Minimal Packaging 0.4 | 0.12 Consumer Appeal 1.0 | 0.18 Viewing Product 1.0 | 0.12 Different Colors Clear Plastic Packaging Picture Quality 0.5 | 0.2 No Battery 0.5 | 0.2 Flash 1.0 | 0.2 Redesigned Camera 1.0 | 1.0 Cheap 0.4 | 0.4 Easily Distributed 0.3 | 0.3 Sustainable 0.3 | 0.3 Film Canisters Electronics Primary GoalObjectivesConstraintsFeaturesMeans

12.  Camera must be cheap  Camera must have a flash, but no battery  Camera must be designed to offer the consumer a design choice  Camera should be easy to use, and provide the consumer with clear instructions  Camera must be environmentally friendly  Camera must provide the customer the same high quality photos that Kodak is know for  Camera must be able to survive a ten foot drop, and be waterproof 10

13. 11 Features1234 Powering Flash Hand Crank No FlashSolar PowerShake Camera Consumer Appeal Different color cases Different languages on label How-to pictures on label Big buttons and cranks Viewing Product Plastic Sheath See through plastic window Removable hang-tab Picture on outside of box Biodegradable Film that dissolves in water Degradable plastic outer casing Biodegradable packaging Plastic components instead of metal Reusable Reusable outer casing Reusable camera film Consumer can reload camera with film Electronics can be reused when case become unusable

14. 12 Constraints/ Objectives Weight (%) Hand-crank with reusable film and hang-tabs No electronics with see through window and reusable case Solar powered with reloadable film and cardboard box Shake-power with plastic sheath and reusable film C: Good Photo Quality C: No battery with flash X C: Appealing Design C: Minimal Packaging X C: Reusable Materials O: Cheap 40 0.8 | 40% 32% 0.2 | 40% 8% O: Easily Distributed 30 0.5 | 30% 15% 0.5 | 30% 15% O: Sustainable 30 0.5 | 30% 15% 0.5 | 30% 15% TOTALS: 62% 38%

15.  Eliminate battery  Replace with a crank to provide sustainable power  Lower flash strength to reduce power requirement  Widen camera lens to make-up for reduced flash power  Eliminate boxes and bags  Replace with a single hang-tab  Allows consumer to see the camera and reduces materials and cost  Develop a reusable film  Reduces overall cost and environmental impact  Change case plastic to use bio-plastics  Use 65% less energy to produce 2 13 2. http://www.foodservicewarehouse.com/education/going-green/disposables-bioplastics.aspx

16. 14 *Units are in centimeters.

17. Questions?