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Published byAbigail Clark Modified over 9 years ago
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June 2003
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Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results Q&A
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The Recruitment Landscape Status quo job market through Q4. Recruitment business still has great fundamentals: – Job creation picks up – Demographics, long-term labor shortages – High demand for recruitment advertising It is a multimedia future.
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Employment Market YOY Change in Total Employment (Job Creation) Source: BLS Employment Report; updated June,’03 (5/03 data) 1990/91 Recession Current Recession Jun-89 Sep-89 Dec-89 Mar-90 Jun-90 Sep-90Dec-90 Mar-91 Jun-91 Sep-91Dec-91 Mar-92 Jun-92Sep-92 Dec-92 Mar-93 Mar-00 Jun-00 Sep-00 Dec-00Mar-01 Jun-01 Sep-01 Dec-01 Mar-02 Jun-02 Sep-02 Dec-02Mar-03 Jun-03 Sep-03Dec-03 -2% -1% 0% 1% 2% 3% Current trend remains below the previous recovery
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Job Seekers Rely on Print and Online Job Information Sources Used Sunday Newspapers Online Sources Business Contacts Search Firms 62% 40% 29% 14% Source: Survey of 2,003 Job Seekers in Top 20 DMA Markets, MORI Research. Weekly Newspapers 40%
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Total Online Recruitment Advertising (Billions) Source: Forrester Research, Dec 2002. Online Recruitment - A Large and Growing Market $2.6 $1.0 20072002 +160% Online
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Employers Also Use Both Print and Online Evolution of Internet Recruiting Print Education Legal Laborers Admin Hospitality Transportation Online Cust. Svc. Marketing Healthcare Management Acct/Finance Sales I.T.Staffing Firms
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CareerBuilder’s Winning Strategies Build and install “best of breed” search capability. Build brand through cost-effective marketing. Leverage the combined power of print and online. Be a world class sales organization.
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Best of Breed – Search Capability Job Seekers can search with any of these criteria: Keyword City State Job Type Job Category Industry Company Job Freshness Degree Level Employment Type Salary Range Country
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Build our Brand through Cost- Effective Marketing TV Commercials: National Broadcast is an efficient medium generating traffic at a lost cost per unique visitor. Newspaper: By leveraging our owner newspapers, we get branding and unique visitors. This has been especially helpful for reaching hourly employees Billboards/Buses: Local media may be used to address specific strategic initiatives
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Growing Job Seeker Share for CB Source: Media Metrix/Comscore – network numbers October 2002 May 2003 % Change Monster19,650,00015,265,000 Down 22.3% CareerBuilder 5,478,000 7,461,000 Up 36.2% Hot Jobs 6,497,000 6,964,000 Up 7.2%
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CB Realized Solid 1 st Quarter Share Growth Across the Board, while Monster Declined Share Point Change 1 st Quarter 2003 vs. 4 th Quarter 2002 Source: Comscore Category = CB, Monster
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Robust Portfolio of Print and Online Products Print Only Print Liners Print Display Employment Niche Magazines Print & Online Print Upsell FlexAds Online Only Job Packs Resume Database Product Portfolio Unique ability to offer print and online
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FlexAds Combine Reach of Newspapers and Interactivity of Online
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Value-added Services for Employers and Job Seekers Value-Added Services Employer Screening Database Search Multiple Product Packages Job Seeker Apply Online Confidentiality Personal Search Agent Spanish Translation Unique ability to offer print and online
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CareerBuilder - The Leader in the Hourly Space CareerBuilder has twice as many hourly jobs as Monster (15,000 Jobs on CB versus 7,000 jobs on Monster). CareerBuilder has received 770,000 hourly applications this year. Source: CareerBuilder Analysis, May 2003.
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CareerBuilder Offers the Most Job Listings Jobs Posted/Updated in Past 7 Days CareerBuilder Monster Source: CareerBuilder.com Analysis, June 2003. We are the marketplace. 21,178 jobs 9,739 jobs
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Sales Organized to Maximize Reach and Results Fortune 1000 Major Regional Regional Local/ Occasional Newspaper Sales CareerBuilder will drive revenue growth by building out its sales team. National sales reps Regional sales reps Telemarketing Inside sales (call centers) Outside sales
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Revenue - Recognized Primarily by Sales Channel Sales Channels and Products Partners Print Upsell FlexAds Online Job Listings CareerBuilder Online Job Listings PartnerCareerBuilder CareerBuilderPartner RevenueFee Recorded AtPaid To
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CareerBuilder and Partners - Lead by More than 3.5 to 1 Estimated U.S. Revenue From March 2002 to March 2003 (Millions) $1,124 $323 CareerBuilder, GCI, KRI & TRB Monster + 348% Source: CareerBuilder analysis. CareerBuilder Network (Online Only) Gannett Print + Knight Ridder Print + Tribune Print
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CareerBuilder Network - Cash-flow Positive Network revenue: – $34 million in the first quarter of 2003 – Up 24% from the first quarter of 2002 – Up 29% from the fourth quarter of 2002 Network revenue includes: – CareerBuilder’s sales – Sales of CareerBuilder products by Gannett, Knight Ridder and Tribune Operating loss at CareerBuilder level (shows up in partner equity lines).
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CareerBuilder - Steadily Gaining Market Share (Revenue) Source: Morgan Stanley Analysis, April 2003. % Share of Internet Help Wanted Market – U.S. 2002 A2003 E2004 E Monster41.4%39.4% CareerBuilder13.4%15.4%16.1% Hot Jobs11.0%11.6%12.1% Other34.2%33.6%32.4%
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