2. FPD 4 LIFE Essential 2 engineering Supreme Executive Committee in cooperation with FPD Media Partners, Inc

3. Supreme Executive Committee Notice  It has come to our attention that our original Fit 2 Eat™ promotional slogan has been shamelessly copied, infringed upon, hackneyed, and generally made a less recognizable symbol of the Supreme Executive Committee and FPD  Herein are contained alternative slogans we are considering to reassert FPD as the recognized leader in slogan generation

4. Fish Products are Easy 2 Love

5. Fish Products are Essential 2 Eat

6. Fish Products are Easy 2 Digest

7. Fish Products are Good 4 Health

8. Fish Products are Fun 2 Eat

9. Fish are Bad 2 D Bone F

10. Fish Products – Good 4 Business

11. Fish Products are Good N Gumbo

12. FPD: 2 Big 4 Bandwidth

13. Fish Products are From D Sea

14. Fish Products - Eat M Up

15. Put Fish Products On 2U Plate

16. Fish Products Cooked 2 Perfection

17. Fish Products are Good 4 U

18. Fish Products are N 10 Cans

19. Fish Products from D C 2 U !

20. Fish Products R 4 U 2 Eat!

21. F P D is 4 U 2 N V!

22. Slogan Selection  You will be contacted by the Supreme Executive Committee for your votes for favorite slogan  Your feedback on these slogans R 2 B taken very seriously  After a new slogan is selected, Fit 2 Eat will become FPD’s Slogan Emeritus “Classic”

23. For Immediate Release Supreme Executive Committee, December 9, 2004 FPD Announces New Focus: Fish Sigma Fish Sigma is:  A Program that focuses on reducing foods that are defective, i.e. not fish products  A method of producing breakthrough solutions to the problem of fish product shortage  Focused totally on targeted customer segmentation value proposition leverage points, using a standard fish product channel activation antidisestablishmentarianism

24. Fish Sigma Seamap DDMMAAIICCDDMMAAIICC - Docks are a good place to catch fish - Make sure you bring some bait - A little bit of patience may be required - Ice down any fish products you catch - Cook some fish products to share!

25. The Guts of Fish Sigma SigmaLevel PPM Not Fish Poducts 2σ2σ2σ2σ 308,589 ppm 3σ3σ3σ3σ 27,482 ppm 4σ4σ4σ4σ 7,394 ppm 5σ5σ5σ5σ 3⅞π ppm Fishσ No ppm Whatsoever

26. Fish Sigma  Avoids Defective non-Fish products  Goal – Fish Products  Entitlement – Fish Products  Yield – Fish Products  Breakthroughs in Fish Product Performance  Achieve 100% Swim-Through Yield

27. Merry Christmas