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Highlights & OutcomesTRENDY TRAVEL2008-2010 Highlights & Outcomes of TRENDY TRAVEL.

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Presentation on theme: "Highlights & OutcomesTRENDY TRAVEL2008-2010 Highlights & Outcomes of TRENDY TRAVEL."— Presentation transcript:

1 Highlights & OutcomesTRENDY TRAVEL2008-2010 Highlights & Outcomes of TRENDY TRAVEL

2 Highlights & OutcomesTRENDY TRAVEL2008-2010 Trendy Travel Implementations STORYTELLING > absorbing stories created to capture listeners, viewers and readers are self perpetuating RITUALS TO PROVIDE STRUCTURE > bicycle events throughout the year became an integral part of activities organised by the city administrations RAISING THE IMAGE OF CYLCING > the idea that cycling is a means of transport for poor people should be dispelled, particularly in the New Member States PLEASING THE EYE > interesting art and design for sustainable Transport, and PARENTS ARE TOUCHED > children guide parents towards sustainable transport.

3 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING

4 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING

5 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING

6 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING

7 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Cycling Calendar – Ireland

8 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Cycling Calendar – Denmark

9 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS – Bi-annual Bike Fleemarket

10 Highlights & OutcomesTRENDY TRAVEL2008-2010 Annual Bike Party Bolzano

11 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Bike to work / to school

12 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS Rebel pedal parade Cork - Ireland

13 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Cycle chic show

14 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Hot chocolate - cold bikes

15 Highlights & OutcomesTRENDY TRAVEL2008-2010 PLEASING THE EYE - Artwork

16 Highlights & OutcomesTRENDY TRAVEL2008-2010 Emotionals Photos

17 Highlights & OutcomesTRENDY TRAVEL2008-2010 RAISING THE IMAGE

18 Highlights & OutcomesTRENDY TRAVEL2008-2010 RAISING THE IMAGE

19 Highlights & OutcomesTRENDY TRAVEL2008-2010 Parents are touched

20 Highlights & OutcomesTRENDY TRAVEL2008-2010

21 Highlights & OutcomesTRENDY TRAVEL2008-2010 Parents are touched

22 Highlights & OutcomesTRENDY TRAVEL2008-2010 TRENDY WEBSITE

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