1. 1 Ian Bacon Zach Dicklin Amy Ritter Eric Yee Patent Liability

2. 2 Patent Discussion Allocating Advertising Space in Network of Displays (Google) Media Enabled Advertising Shopping Cart System (Media Card Holdings) RFID Activated Information Kiosk (Oliver Frick)

3. 3 Network of Displays Advertisers upload Ads contain Keywords Search algorithm chooses ads using keywords Display ads

4. 4 Doctrine of Equivs. SIMILAR: Search algorithm for ads DIFFERENCE: agatha’s algorithm is based on shoppers in area, not on store wants

5. 5 Shopping Cart Kiosk Ads targeted based on proximity Individual shoppers targeted RFID system used to identify products

6. 6 Doctrine of Equivs. SIMILAR: Ads targeted towards shoppers DIFFERENCE: agatha will incorporate and save past shopping experiences

7. 7 RFID Info Kiosk RFID-based system Stores user information Kiosk display Displays custom information

8. 8 Doctrine of Equivs. SIMILAR: Kiosk responds to individual user DIFFERENCE: agatha will choose content, while Info Kiosk responds directly to user

9. 9 Patent Discussion Allocating Advertising Space in Network of Displays (Google) Media Enabled Advertising Shopping Cart System (Media Card Holdings) RFID Activated Information Kiosk (Oliver Frick)