1. Implementing an Institutional Repository: Part V 16 th North Carolina Serials Conference March 29, 2007 Marketing

2. https://scholarsbank.uoregon.edu

3. Initial vision  Faculty content  Self-submission  Buy-in to open access model

4. First eight months of Scholars’ Bank

5. Cultural challenges  Intellectual property concerns  Authenticity of submissions  Concern over quality  Concern over control  Terminology  Technophobia

6. Technical challenges  Submission template  Metadata  Version control and revision  User interface  Preservation

7. Practical challenges  Time  Money  Identification of content and communities  Acquisition of content

8. Strategies  Develop local context  Explain the broader context  Obtain a critical mass  Obtain interesting and attractive content  Be open to anything (almost)

9. Strategies  Make connections wherever possible  Publicity – be creative and shameless  Improve the suite of services  Borrow ideas from other archives

10. Local context Local context  Provide a general overview without jargon  Personalize the information  Answer questions of local interest  Build in redundancy  Provide varying levels of detail  Educate on issues and link to broader movement

11. Links to local information

12. Local context

13. Provide a general overview

14. Personalize the information

16. Questions of local interest

17. Build in redundancy

18. Varying levels of detail

19. Submitting to Scholars’ Bank http://libweb.uoregon.edu/catdept/irg/IR_submissionrev.pdf

20. Broader context  Appeal to professional self-interest  Link to worldwide movement  Educate on issues

21. Self-interest

22. Worldwide movement

23. Educate on issues

25. SHERPA http://www.sherpa.ac.uk/romeo.php

26. SHERPA

27. Obtain a critical mass  What is the magic number?  Different for each institution  When existing materials start to draw in other materials without active solicitation

28. Critical mass

29. How to obtain critical mass  Institutional buy-in from beginning  Directives from above  Invest staff time  Locate and submit content  Investigate copyright for authors  Customize the software  Broad vision of the archive

30. Broad vision  Peer-reviewed and non peer-reviewed  Faculty and student output  Library collections  Campus publications and presentations  Different formats  Miscellaneous

31. Broad vision: faculty output

32. Broad vision: campus documents

33. Broad vision: student work

34. Interesting and attractive content Interesting and attractive content

35. Make connections

39. Publicity – be creative and shameless  Promote anywhere and everywhere  Use subject librarians in the effort  Share success stories  Link from the catalog  Work with known allies  Never miss an opportunity

40. Promotion

41. Promotion

42. Use subject liaisons

43. Share success stories

44. Link from the catalog

45. Work with known allies

46. Never miss an opportunity

47. Undergraduate Library Research Awards

48. Borrow ideas: T-Space

49. T-Space: Guided tour

50. Borrow ideas: Minho

51. Borrow ideas: MIT

52. Borrow ideas: Kansas

53. Borrow ideas: Duke

54. Borrow ideas: CDL

55. Borrow ideas: Michigan

56. Enhanced services  Full text  Use statistics  Sub-communities  Links between collections  Digitize documents

57. Full text

58. Statistics

59. Statistics

60. Statistics

61. Links between collections

62. Digitizing hard copy

63. Enhanced services  Support the investigation of copyright  Creative Commons licenses  Modified user interface  Searching guides  Contribute to code development  RSS feeds

64. RSS feeds

65. Collaborative opportunities  Share information  Share strategies  Develop federated search of repositories  Develop shared collections

66. Growth over time

67. Challenges  Get buy-in at the highest institutional levels  Refine the preservation program  Keep abreast of changing technology  Stay informed about copyright  Develop self-submission model more fully

68. Strategies for growth  Identify and acquire content  Promote shamelessly  Align closely with instructional programs  Establish campus advisory group  Develop searching guides  Integrate the IR into other sites  Negotiate with vendors

69. How do we measure success?  Expanding access to materials  Capturing grey literature  Enhancing instruction  Highlighting individual achievement  Increasing institutional visibility  Integrating different types of content  Increasing collaboration  Integrate into other sites and resources

70. Acknowledgements  Eliz Breakstone  Heather Briston  Mary Grenci  Corey Harper  Barbara Jenkins  JQ Johnson  Kate Ball, Jaye Barlous, Adam Byrd, Rebecca Fisher, Cathy Flynn-Purvis, Nathan Georgitis, Hilary Hart, David Landazuri, Marion Obar, Lori Robare

71. Contact information Carol Hixson University Librarian University of Regina Regina, Saskatchewan Carol.Hixson@uregina.ca (306) 585-4132