1. April 2005 1 Resources for Social Marketers: Data for Initial Planning

2. April 2005 2 Uses for Data Program Planning Program Evaluation Tracking Health Status Assessing Need Justification for Funding Generating Reports Policy Development

3. April 2005 3 Considerations How are you going to use the data? Does the data accurately represent your target population? How current is the data? Can the data you have stand alone? When making data comparisons are you comparing “apples to apples”?

4. April 2005 4 Internet Health-Related Data Sources American Fact Finder (US Census Bureau): http://factfinder.census.gov http://factfinder.census.gov America’s Children: Key National Indicators of Well- Being (Federal Interagency Forum on Child and Family Statistics): http://childstats.govhttp://childstats.gov Fedstats (100 US Federal Agencies): http://www.fedstats.gov http://www.fedstats.gov CDC Wonder (Center for Disease Control and Prevention): http://wonder.cdc.gov/http://wonder.cdc.gov/ KIDS COUNT (Annie E. Casey Foundation): http://www.aecf.org/kidscount/databook/ http://www.aecf.org/kidscount/databook/

5. April 2005 5 Internet Health-Related Data Sources State Department of Health (i.e., see Florida, Indiana): http://www.doh.state.fl.us/ http://www.in.gov/isdh/dataandstats/data_and_statist ics.htmhttp://www.doh.state.fl.us/ http://www.in.gov/isdh/dataandstats/data_and_statist ics.htm State Department of Education (i.e., see Florida, Indiana): http://www.fldoe.org/http://www.fldoe.org/ http://www.doe.state.in.us/htmls/education.html Behavior Risk Factor Surveillance Survey (BRFSS): http://www.cdc.gov/brfss/ http://www.cdc.gov/brfss/ Youth Risk Behavior Survey (YRBS): http://www.cdc.gov/nccdphp/dash/yrbs/ http://www.cdc.gov/nccdphp/dash/yrbs/

6. April 2005 6 Internet Health-Related Data Sources Healthy People 2010: http://www.healthypeople.gov/ http://www.healthypeople.gov/ National Center for Health Statistics: http://www.cdc.gov/nchs/ County and City Data Books: http://fisher.lib.virginia.edu/ccdb/ Statistical Abstract of the United States http://www.census.gov/statab/www/

7. April 2005 7 Internet Health Related Bibliographic Databases NCCDPHP Publications Database (1988- present): http://outside.cdc.gov:8085/BASIS/ccdchid/web/nccdphps/sf http://outside.cdc.gov:8085/BASIS/ccdchid/web/nccdphps/sf NLM GATEWAY: http://gateway.nlm.nih.gov/gw/Cmd Pubmed/ Medline: http://www.ncbi.nlm.nih.gov/entrez/ POPLINE: http://www.jhuccp.org/popline/popline.stm

8. April 2005 8 Internet Health Related Bibliographic Databases Health Promotion and Education (HE) Database (1977–present): http://outside.cdc.gov:8085/BASIS/ccdchid/web/hes/sf http://outside.cdc.gov:8085/BASIS/ccdchid/web/hes/sf Catalog of U.S. Government Documents (1994- current.): http://www.gpoaccess.gov/cgp/ http://www.gpoaccess.gov/cgp/

9. April 2005 9 Internet Health Related Bibliographic Databases (Cont.) Other licensed databases that you may have access to via your medical library or university affiliation:  PsycInfo – psychology  Web of Science – social, medical & life sciences  CINAHL – nursing and allied health literature  HealthStar – health services, technology, administration, and research.  Evidence Based Medical Reviews (Cochrane) - collection of four databases covering systematic reviews, controlled trials & reviews of effectiveness  Health and Psychosocial Instruments - information on measurement instruments (i.e., questionnaires, interview schedules, etc.)

10. April 2005 10 Internet Health Related Reports National Library of Medicine: http://www.nlm.nih.govhttp://www.nlm.nih.gov Robert Wood Johnson Foundation: http://www.rwjf.org http://www.rwjf.org W.K. Kellogg Foundation: http://www.wkkf.orghttp://www.wkkf.org Urban Institute: http://www.urban.orghttp://www.urban.org The Commonweath Fund: http://www.cmwf.org/http://www.cmwf.org/

11. April 2005 11 Internet Resources - Statistics Glossaries/Statistics Sites: – Internet Glossary of Statistical Terms http://www.animatedsoftware.com/statglos/statglos.htm http://www.animatedsoftware.com/statglos/statglos.htm – Hyperstat Online Textbook http://davidmlane.com/hyperstat/ http://davidmlane.com/hyperstat/ – Bill Trochim’s Social Research Methods site http://www.socialresearchmethods.net/ http://www.socialresearchmethods.net/ Statistics Courses: – Supercourse: Commonly Used Statistical Tests http://www.pitt.edu/~super1/lecture/lec0431/index.htm http://www.pitt.edu/~super1/lecture/lec0431/index.htm – Supercourse: Descriptive Statistics http://www.pitt.edu/~super1/lecture/lec0421/index.htm http://www.pitt.edu/~super1/lecture/lec0421/index.htm

12. April 2005 12 This is the last slide for this presentation. If you have information or resources that you think would be useful to add, please send them to the National Training Collaborative for Social Marketing at info@ntcsm.org info@ntcsm.org