1. Team Brontosaurus Knight Digital Media Center December 8, 2007 Knight Digital Media Center December 8, 2007

2. Our Companies

3. Overall Characteristics  Not bound by geography  Large institutions  Reach multi-million audience per month globally  Not bound by geography  Large institutions  Reach multi-million audience per month globally

4. Goals  Grow audience, but allow communities of difference to self-define themselves  Incorporate technical ideas and solutions  Prioritize promotion of most popular content  Grow audience, but allow communities of difference to self-define themselves  Incorporate technical ideas and solutions  Prioritize promotion of most popular content

5. Reuters

6.  Self-Definition  Tagging – localized coverage  Create widgets  Technical  User-ranking  Search Engine Optimization (SEO) data for text and photos  Promotion  Move “Oddly Enough” section up higher  In story, reference a related article  Partnerships  Self-Definition  Tagging – localized coverage  Create widgets  Technical  User-ranking  Search Engine Optimization (SEO) data for text and photos  Promotion  Move “Oddly Enough” section up higher  In story, reference a related article  Partnerships

7. United Press International

8.  Self-Definition  Syndication  Polling with video, searchable database of polling  Rate videos  Technical  Search functionality for video and photos  Promotion  More sharing and pairing options for text/video  Make security and terrorism tabs more prominent  Target areas (military and parenting)  Self-Definition  Syndication  Polling with video, searchable database of polling  Rate videos  Technical  Search functionality for video and photos  Promotion  More sharing and pairing options for text/video  Make security and terrorism tabs more prominent  Target areas (military and parenting)

9. AOL News

10.  Self-Definition  Syndication  Control over photos  User-generated video  Technical  Fewer clicks  Reach mobile markets  Promotion  Partnerships  Give Bloggers more prominent identity  Self-Definition  Syndication  Control over photos  User-generated video  Technical  Fewer clicks  Reach mobile markets  Promotion  Partnerships  Give Bloggers more prominent identity

11. Newsweek

12.  Self-Definition  Tagging  Targeted blogs  Technical  Homepage tabs  Promotion  “Top Ten”  “What’s Inside”  Photos  Self-Definition  Tagging  Targeted blogs  Technical  Homepage tabs  Promotion  “Top Ten”  “What’s Inside”  Photos

13. Conclusions  Users will define themselves as a community  Technology is only way to support exponential growth  Allowing users to consume content in a variety of places and recognizing and promoting existing content  Users will define themselves as a community  Technology is only way to support exponential growth  Allowing users to consume content in a variety of places and recognizing and promoting existing content