1. Strategic tools that show results in the CERO-process Markus Robèrt, PhD Royal Institute of Technology, Stockholm www.cero.nu

2. A few dilemmas in the business of company travel planning…

3. No no, it’s faschinating... …do continue!

4. The ”split-personality” at companies

5. The ”putting lipstick on a pig-approach”

6. ”Little league football-strategies”…

7. CERO is based on backcasting Travel policiesMappingTarget

8. 52 CERO-organizations…

9. Five CERO-organizations have conducted follow-ups 2012-2014 all have improved… 4-18% CO 2 -reduction

10. Mapping emissions and costs - avoid sub optimization

11. Benchmarking

13. Communication tools: Point out the winners…

16. Decision making tools: Make it easy but get rid of the fuzzyness…

17. Problem with climate targets: % - targets hard to follow-up in policy terms... %CO 2

18. CERO-transformation of the backcasting target Target scenario

19. Modules of tailor made 1% CO2-reductions (commute trips) 13 car commuters switch to public transport Train tickets to 4 commuters with longest distance Encourage 31 car commuters to renewable fuel cars Allow telecommuting at least once a month Offer eco-driving to at least 115 car commuters Encourage cycling to 36 car commuters with distance 0,5-6km

20. Replace 11% of business trips by car to public transport Annual cost reduction 220 000 SEK Replace 10% of business trips by car to virtual meetings Annual cost reduction 350 000 SEK Replace 17% of private vehicle trips with car sharing fleet Annual cost increase 140 000 SEK Use renewable fuels for all company cars Annual cost reduction unchanged Replace 23% of domestic aviation to train Annual cost reduction 85.000 SEK Replace 2% of aviation trips abroad to virtual meetings Annual cost reduction 80.000 SEK Modules of tailor made 1% CO2-reductions (business trips)

21. Target scenario at a company of ~500 employees 10% CO2-reductions >50 000 EUR/year

22. Turning theory into practice in CERO-workshops 2. Scenario level - Design target scenario 1. Principal level – Reach consensus on target 3. Action level – Selection of measures CO 2 Economy Employee acceptance

23. CERO-tool for building target scenarios

24. Who is doing what and when?

25. ...from action plan to action?

26. CERO-Challenge a’la wordfeud… Measure travel patterns and get feedback Individual target setting according to CERO-scenarios Individual and group challenges a’la wordfeud

27. IT-tools for implementing MM- strategies in organizations Hand out the toolbox, not the solutions!

28. Upscaling to a regional CERO… 1:4

29. …by applying the CERO-database… Travel data from >150 000 observations

30. …to simulate realistic travel volumes Estimate travel time and distance from a probability distribution in the CERO-database - Geographic location - Type of organization Utilize a population density map Estimate a transport choice model by (again) applying the CERO database

31. Tool for ”transport optimization studies”…

33. http://www8.cs.umu.se/~bopspe/SpaceTime/cero/ SIM-CERO

34. Dialogue tools for stakeholders with different perspectives Avoid creating watertight bulkheads…

36. www.cero.nu www.cero.nu mrobert@kth.se