1. Overview of best placements Optimization Data Creative Examples Takeaways

2. AOL People Connection- Webpage #1 Placement: Produces the most sales per month – approximately 68. After optimization volume of sales did not increase. Overview of best placements

3. #2 Placement: Produces approximately 60 sales per month. Overview of best placements AOL People Connection- Community-Computers & Electronics

4. AOL Hometown- Error 404 Pages #3 Placement: Produces 12 sales per month Overview of best placements

5. Optimization Data August 22 - 26 - Affinity started optimizing splash pages and creatives. In previous weeks we were averaging 8 VW Sales and 11 BS Sales. After optimizations we increased our weekly sales by 58%. September 4 - 8 - AOL increased impressions on placements that were working. Conversion rate has stayed somewhat consistent, however, the click through rate has suffered. We have not seen a huge increase in sales.

6. Optimization Data Hypothesis: AOL customer is most similar to the Bigstep customer NOT a ValueWeb customer. Create non-branded banners and let AOL customers choose which hosting brand was right for them. Three out of Four customers choose Bigstep. Conversion rate on splash page increased 63% ! Click through rate on non-branded banners increased 60%!

7. Creative Examples From this page: 3 out of 4 customers choose Bigstep

8. Creative Examples Click through rate on non-branded banners increased up to 60%

9. Takeaways AOL customers respond better to non-branded banners. Bigstep is preferred brand to market at AOL. Continued optimization is key for the success of our campaign.