2. Defining the Changing High Tech Era Change occurs because of the rapid pace of innovation Analogue to digital, robotics, biometrics coming soon Convergence and specialization are simultaneous Manage Challenges

3. Role of the Trade Association in the Changing High Tech Era Co-opetition – Bringing Competing Businesses Together Networking – Bringing Individuals Together Education – Increase Knowledge about the Industry Grow – Help Grow the Industry to Grow Our Members (or vice versa) Teamwork – Bringing together market researchers, lobbyists, technologists, member input, and PR experts

4. Represent $148 Billion Consumer Technology Industry 2,200 Member Companies International CES – Largest Technology Tradeshow

5. Active Volunteer Membership Provide direction for staff and association 3,665 Active Volunteers 2.16 Employees per Member Company are Active in CEA

7. CEA Campaigns Green Technology Free Trade Digital Freedom DTV Education

8. Market Research

9. Industry Promotion

10. Standards Setting

11. Investments

12. Partnerships

13. Education & Training Home Integration/Networking DHTI+ and ESPA

14. Education & Training Mobile Electronics Certified Professional (MECP) Program

15. MECP Education & certification program since 1991 Certified over 35,000 installation technicians Over 10,000 hold current certifications Over 5,000 take the exam annually Only professional certification available for mobile electronics installation technicians

16. How We’ve Succeeded Oversight provided by core group of engaged members and training partners Listening to our customers Challenges Ahead Growing the program Consumer education

17. Questions?

18. Thank You