1. EVENT PROPOSAL

2. OUTINCANBERRA Canberra’s number one reference point for Canberra events and entertainment. Major competitors: City News, Canberra Times, bloggers, Urban Spoon, Trip Advisor.

3. EVENT AIMS: Fully funded Expand newsletter database Create linkages with suppliers, artists and performances Replicable across all OutInGroup markets

4. OPPORTUNITIES Canberra tourism low during winter Canberrans leaving due to weather No major winter event

5. “IT’S SO COLD IN CANBERRA. IT’S SO POINTLESS BECAUSE IT DOESN’T SNOW…”

7. OVERVIEW Two day event Ice skating Snow tent Stalls Live music Themed night Afterparty Giveaways and prizes

8. TIME AND VENUE Winter 2014 Friday 4 th July: Christmas in July theme Saturday 5 th July: Dance theme (after-party at Academy) Midseason of Skate in the City Not as busy as beginning of season Garema place, Canberra Canberra’s CBD Increases spontaneity of attending event

9. PARTNERSHIPS - VENUE ACT Government Barlens Canberra CBD LTD ACTEWAGL ACTEW WATER ACADEMY LEADER SECURITY

10. PARTNERSHIPS- EVENT ACTIVITIES Skate in the City Snow Masters Australia Belconnen Ski n Board Canberra Event Photography Koko Black Canberra Fun Foods Freemanx Parties

11. PARTNERSHIPS- GIVEAWAYS QT HOTELS Falls Creek Visit Canberra OutInAlpine

12. PROJECTED EXPENSES ELEMENTINITIAL COSTFINAL COST VENUE$60,000$4,000 EVENT ACTIVITIES $25,000$11,000 PROMOTIONS$32,000$0 TOTAL$115,000$15,400

13. NEWSLETTER SUBSCRIPTIONS Aim: Raise newsletter subscriptions OutInCanberra stall at event Explain what organisation does Explain benefits of newsletter Subscribe on the spot

14. NEWSLETTER SUBSCRIPTIONS Currently have 45,000 subscribers AIM: 9% increase in subscribers (4,000) 60% social media 30% ticket buyers 10% normal subscription rate

15. TICKET PRICES Adult price: $37 Concession: $30 Includes: Free entry to after-party, hire of equipment (including gear for snow tent and ice skates – must bring own socks, otherwise socks are available for purchase at $5). OutInCanberra package: $43 Includes: free drink on arrival, photograph in snow tent VIP (no line- up!) and free entry to Academy, as well as drink on arrival.

16. PROJECTED PROFIT ATTENDANCE AIM: 400 Friday night 600 Saturday night Concession- Adult Tickets- OutInCanberra tickets –

17. PROMOTIONS Social media campaign: Facebook and Twitter Displays in partner’s shopfronts/ posts on their social media Media releases sent to Canberra media: City News, Canberra Times, Canberra museums and tourist attractions.

18. RISKS Low ticket sales: Review ticket sales 1 week prior to commencement of event. Review prices, increase promotional activity. Bad weather: Hire additional tents. Only consider moving date or cancelling event IF weather is dangerous. Not enough newsletter subscriptions: Increase promotional activity and review OIC ticket package price.

19. SUMMARY Fully funded: Through partners Expand newsletter database: OIC ticket package Social media promotional acitivites Give-aways Create linkages with suppliers, artists and performances: Community involvement Replicable across all OutInGroup markets: Weather not an issue Easily transferrable to OutInAlpine