1. The Perfect Image For the cover of your new lullaby album Presentation by Photojournalist: Elisa Dresher

2. The Perfect Image As a photojournalist, my philosophy is that “the perfect image” should:  Convey a message without using words  Draw you in  Evoke emotion  Compliment text  Look great in color, grayscale, rotated, and artistically enhanced or filtered

3. My Goals for Your Project My goals are:  To capture the perfect image for your project  To deliver a product to you that meets all of your criteria yet exceeds your expectations  To not only help you sell or represent your product well, but to boost your sales beyond your projections Today, I will be presenting you with an image that I truly believe accomplishes or will accomplish every one of these goals!

4. My Concept for Your Project To photograph an infant or young toddler cuddled up in blankets in the midst of a peaceful slumber To capture the essence of that child’s sweetness and innocence To draw others in by the look on the child’s face ~ so that subconsciously they will be picturing their child looking just as content after having fallen to sleep listening to your lullaby album: “Sweet Dreams My Precious One”

5. The Perfect Image for the Cover of your Compact Disc The image draws you in, evokes emotion, and conveys a message without using words. Your lullaby collection worked on this little one!.

6. The image compliments your title text perfectly.

7. In this design, the image was printed in grayscale - allowing your title text to be played up with a bit of color.

8. In this cover design, the image was slightly rotated to draw you from a different angle. The colors from the blanket are repeated in the title text.

9. In this design, the image has been artistically enhanced to look like an impressionist painting with software filters. The bold font really makes an impact and draws you from the image to the title text.

10. Conclusion I believe that the image I have captured is perfect for your project because:  It conveys the message that your lullabies will result in a peacefully slumbering child dreaming the sweetest of dreams  It draws you in and evokes emotion  It compliments text beautifully  As you saw in the variety of mock-up examples I presented today, the image looks great in color, grayscale, rotated, and artistically enhanced and filtered It is my hope that I have not only met your criteria but exceeded your expectations, and that the image I have produced will be selected to represent your product and that it will help boost your sales beyond your projections. In conclusion: It is my hope that I have not only met your criteria but exceeded your expectations, and that the image I have produced will be selected to represent your product and that it will help boost your sales beyond your projections.