1. Mass Communication

2. Mass Media Different outlets that make mass communication possible
Types:
Broadcast
Print
Outdoor
Digital

3. Broadcast Media Electronically transmitted Radio Television Film
Recorded music

4. Print Media Mass communication channeled through a physical object
Newspapers
Magazines
Books
“A dying form”

5. Digital Media
Internet
s, websites, blogs
Mobile Media
QR code

6. Outdoor Media Billboards Signs outside of commercial buildings
“Flying” billboards
Signs outside of commercial buildings

7. Mass Communication and Its Effects on Society

8. Impact of Communication on Society
Bridges a gap between cultures and communities
Creates and shares a meaning through words, customs or dress
Is the common denominator that can bring people together

9. The Communication of Society
Information can be presented in a way to persuade people to think or feel a certain way about a subject
Who is the targeted market/audience?

10. Audience Analysis Age Gender Culture Education level
Values, beliefs
Education level
Socio-economic class
Common interest

11. Propaganda The ideas or facts that are a part of someone’s cause
Can be used to damage the opposing cause
Can be used to influence attitudes toward a product, idea or issue

12. Bandwagon
Is the approach encouraging someone to believe, because everyone else is doing something, they should too, if not they would be left out
Is the most commonly used technique
Usually referred to as “Keeping up with the Joneses”
Fun Fact: “Keeping up with the Joneses” was created by Arthur “Pop” Momand in 1913 as a comic strip for US Newspapers.

13. Glittering Generalities
Are characterized by using important sounding words in a general statement, which have no true meaning and cannot be proved or disproved
Common words used are: “good,” “fair” and “best”

14. Example
“Pure, fresh mountain spring water. Bottled just for you in Colorado from only our purest springs.”

15. Targeted Markets/Audiences
Who are the people that watch a network the most and at what times during the day?
Elderly
Economically disadvantaged
Sufferers from various mental disorders
Children
Different minority groups
Economically advantaged
Parents/Stay-at-home-Moms

16. Persisting Stereotypes in Mass Media
There are certain stereotypical characters that even to this day, present themselves in various mass medias
Due to heightened awareness, they are not as explicit as they once were
Used to sell certain products because makes the product seem more authentic