1. Influencing Behaviour Change Through Priority Parking Policies Adam Arnold, URBANTRANS December 2, 2014

2. A Confession My name is Adam… ….and I am a carpool parking nerd

4. What we talk about when we talk about carpool parking Reserved, high quality parking for staff arriving at work in a carpool Eco- parking Priority Parking Reserved parking

5. Why? Closer to the front door Reserved space Employee Support staff commuting Externally howcase commitment to TDM Employer Showcase TDM options Monitor and measure carpooling activity Encourage use of carpooling tools and programs TMA

6. Problems EnforcementAbuse TrackingPerception Justification

7. Carpool parking available to employees 20 spaces at 2 sites Out of date tracking records Minimal activity on Smart Commute Carpool Zone site The year was 2012… Call Me Maybe

8. Can we fix it? Yes we can! With just a little bit of…

9. POLICY!

10. Clear Requirements Clear Instructions Enforceable Simple and clear to communicate Creates an embedded program Legitimacy

11. What did it look like? Must be an employee of HHS Must carpool 2 or more times per week Must carpool with another HHS employee Must display a carpool parking hangtag Must have a valid Carpool Number Must be a registered carpooler on Carpool Zone (Carpool matching website)

12. March 2013 All existing carpoolers asked to re-register or lose existing privileges Notification posted to wider hospital community Use of formal, ‘permitting’ type language

13. Success! Since March 2013, CPZ users increased from 26 to 160 users today Currently 81 carpooling users, increased from 18 in March 2013 Currently 44 carpools, up from 10 in March 2013 Spaces assigned as program grows

14. Keys to success Clear policy language Management and parking operations buy-in Ability to skip waiting lists Equity with other policies Formalizing, legitimizing Use of more official language and communication style

15. A slight challenge

16. New tool, new process New = different = scary

17. But… Reconnect with users Audit behaviour Attract new users

18. New tool, new process Review policy Adapt and upgrade Rules are the same, verification process is different Maintain or improve experience for employee and workplace coordinator

19. Let’s review People LOVE parking: Infrastructure can drive behaviour change People LOVE rules: rules can drive behaviour change A carpool parking policy should stitch this together Policy should be clear, enforceable and meet your needs Be prepared to change, adapt and learn

20. Congratulations…. …..You’re all carpool parking nerds now!