1. Product Life Cycle Jennifer Mettler VP Marketing Carlos Hurtado Assistant

2. Display vs Search Sept. 19, 2008  Online is the fastest growing electronic Advertising Medium  Still in early stages of The Product Life Cycle  The Product Life Cycle is highly accelerated (PLC within a PLC)  Impressions vs Clicks  Display re-tooling to stay competitive

3. PLC Curve

4. Curtain Rises on WiMax Sept. 29, 2008  A service from Sprint Nextel that provides free range wireless internet access.  Has been released in Baltimore.  Download speeds are 2-4 megabits per sec.  Media companies need to take advantage of this new technology service.

5. Product Life Cycle  Introduction Stage –Promotion needs to be high –Offer incentives –Price needs to be low ($30/month) –Strong Competition- AT&T and Verizon (Long Term Evolution)  Growth Stage –Improve download speeds –Add more features –Offer service to more cities

6. Product Life Cycle  Maturity Stage –Reinforce customer loyalty, low prices and quality service. –Keep up with the latest technology trends.