1. Kate Williams, Federico Palermiti, Chantal Ravera, Catherine Pastor Philippe Migliasso, Prof. Alain Pesce AMPA - Monegasque Association For Research on Alzheimer’s Disease info@ampa-monaco.com www.ampa-monaco.com A unique partnership for an artistic and intergenerational project involving people with dementia: 800 kites fly over Monaco and the French Riviera on World Alzheimer’s Day ADI Conference 2012, London

2. 1. CONTEXT 2. OBJECTIVES 3. METHOD 4. RESULTS 5. TO CONCLUDE A unique partnership for an artistic and intergenerational project involving people with dementia

3. 1. CONTEXT  fight against the negative image of dementia and the stigma  find innovative and symbolic ways of increasing public awareness  « thinking bigger » to create a greater impact  part of our Arts And Dementia 2011 Program in Monaco A unique partnership for an artistic and intergenerational project involving people with dementia

4. 2. OBJECTIVES  Using the symbolic impact of kites to create a positive image  Intergenerational paint workshops In order to: -valorise artistic creations and communicative capacities -promote the beneficial effects of non-pharmacological interventions -encourage intergenerational interactions A unique partnership for an artistic and intergenerational project involving people with dementia

5. 2. OBJECTIVES A unique partnership for an artistic and intergenerational project involving people with dementia - 800 kites from Cannes To Menton (70 Kilometres) at the same time on World Alzheimer’s Day - create new partnerships - mobilise the forces of all the associations and structures

6. 3. METHOD A unique partnership for an artistic and intergenerational project involving people with dementia

8. 4. RESULTS During the paint workshops: -Satisfaction of the patients, children, families and professionals -Natural bonds -“Educative role” -In certain schools, morning dedicated to informing pupils and parents about dementia Concerning the partnership: -Time was necessary to convince the partners -New collaborations generated by the project A unique partnership for an artistic and intergenerational project involving people with dementia

9. 4. RESULTS On World Alzheimer’s Day: -“Strategic place” for more visibility (e.g promenade des anglais in Nice) -A way to mobilise local government authorities -People with dementia taking part - A good coverage in the local press and media - Opportunity to promote non-pharmacological approaches - Conferences, information disseminated A unique partnership for an artistic and intergenerational project involving people with dementia

11. 5. TO CONCLUDE -Easily duplicated: could be carried out anywhere in the world -Not expensive -Including people with Alzheimer’s disease to demonstrate that they are able to act in society -Communicate with people with Alzheimer’s disease and not only for them -Improve the image of the illness and raise awareness differently A unique partnership for an artistic and intergenerational project involving people with dementia

12. Arts, Hearts, and Minds: Music and Art in Dementia Care photographs by Cathy Greenblat, PhD SPECIAL THANKS TO : -France Alzheimer 06 (Nice) -Centre Speranza Albert II (Monaco) -Association Trait d’Union (Cannes) -The geriatric units in the Principality of Monaco -The government of the Principality of Monaco -All the Day Care Centers across the French Riviera -All the municipalities from Cannes to Menton