1. Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved.1

2. Agenda 1.What’s Up? A Cogneeto Update 2.Who is the Cogneeto customer? 3.What are our Next Steps? Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved.2

3. Why not just give up on Cogneeto? 1.Times have changed. Interest in 21 st Century competencies is building. 2.Initial concerns have been addressed. Now iPad and IE compatible. Teachers can now differentiate criteria. Two-tiered pricing models. 3.We haven’t been at it long… …digital products have a longer implementation curve. 4. It’s good.

4. 4 Cogneeto Update

5. 1.New pricing models. Individual Teacher = $95/yr Whole School = $595/yr 2.Enhanced website and support. 3.Improved implementation support. Easier to try. Easier to use. Easier to upgrade. 4.New messaging emphasis. Cogneeto Update

6. The Cogneeto Customer

7. Why would people be interested in Cogneeto? 7 “Such high-yield teaching strategies result in significantly more learning per year for the same investment. Over the course of a student’s schooling, the cumulative impact could be quite dramatic.” - Michael Fullan, Maria Langworthy 1.Because Cogneeto uses high-yield strategies that have been proven to improve learning.

8. Why would people be interested in Cogneeto? 8 2.Because Cogneeto is a digital tool that enhances student engagement and accelerates a teacher’s ability to put students in control of the learning process. “Technology, strategically integrated with the other core components of the new pedagogies, unleashes deep learning.” - Michael Fullan, Maria Langworthy For Engagement Efficacy Research, see “Research Tab” at www.perasoncaanda.ca/cogneeto

9. Why would people be interested in Cogneeto? 9 3.Because Cogneeto builds critical thinking… and measures it. Critical thought …includes the ability to analyze a piece to assess its quality, often by comparing it to other instances or by breaking it down according to some measure of quality. The end goal is to assess quality, typically with an eye towards identifying aspects that are not as good or convincing or accurate as they could be.

10. Why would people be interested in Cogneeto? 10 3.Because Cogneeto builds critical thinking… and measures it. Thus, students with strong critical thinking skills are equipped to evaluate information in intelligent ways, knowing what aspects of it are convincing and which are better ignored. Foundation for Critical Thinking, http//www.criticalthinking.orgwww.criticalthinking.org

11. 11 How Cogneeto measures Critical Thinking - Teacher’s Grade Peer Assessment Peer Assessment How Cogneeto measures Metacognition - Teacher’s Grade Self Assessment

12. Why would people be interested in Cogneeto? 4.Because Cogneeto accelerates system transformation. Critical Thinking Creative Thinking CollaborationCommunicati’nAssessmentTechnology as Accelerator Professional Development D ESTINATION I MAGINATION C OGNEETO Positioning Pearson Resources  coming 

13. 13 Next Steps

14. Priority 1: We need to learn more Offer but don’t push…  Recognize that only 15% of customers are ready for Cogneeto  We want to know the characteristics of those 15% Conduct strategic Proof of Concepts with select customers They possess digital infrastructure They are committed to developing 21 st century competencies They view technology as an accelerator of “new pedagogies” They value innovation and experimentation 14

15. Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved.15