3. Erik Linask Group Editorial Director TMC @elinask elinask@tmcnet.com Economics of SIP

4. 19 th SIP Trunking - UC Seminar Series More than 3,000 attendees to date Why? Knowledge and information are power!

5. The unified communications market is expected to reach $61.9 billion in 2018 (from 22.8B in 2011), according Transparency Market Research

6. The Market at a Glance

7. Forecasts for the UCaaS market project growth from $13.1B billion in 2014 to $23.34B in 2019 – a Compound Annual Growth Rate (CAGR) of 12.2%.

8. 22% of business will roll out mobile UC&C within the year

9. 67% of businesses are planning or implementing UC 2015 Arkadin Study

10. 70% of businesses understand the benefits and are committed to implementation 2015 Arkadin Study

11. IDG 2015 UCC Adoption Study: 56% of Enterprises and 66% of SMBs will implement of upgrade UC&C solutions within the next year UC&C budgets will increase across the board by an average of 9%

12. Age of Acceleration Formulas Realities Time = Money Time = Finite Resource People + Products & Services + Processes = Performance Disruption/Innovation = Opportunity Performance Optimization = Competitive Advantage

13. Decelerators = Lost Time

14. What UC applications do © M Parker UniComm Consulting 2014

15. SIP and UC Save Time

16. Time = Money

17. SIP Accelerator of UC

18. SIP is an Enabler! SIP is all about Session Management and Session Boarder Controllers (SBCs) are the critical vehicles for seamless interoperability which is what creates the real value of Session Management

19. SIP Enables Your Day-to-Day Communication (UC) With Ease Instant Messaging Mobility Integration Presence (contact status) Simplified Addressing Multimedia Collaboration Video Voice over IP (VoIP) Interoperability

20. SIP Delivers Operational Efficiencies & Effectiveness that Drive Success Real time multimedia communications and collaboration Ease-of-use and management Cloud and on-premises friendliness Substantial CapEx and OpEx savings Foundation for Business Process Optimization (BPO) Improved customer experiences (Int. & Ext.) Future-ready platform for “E”verything Demonstrable ROI and lower TCO

21. UC is a Business Opporutnity Only 7% of respondents are unconvinced about the business case for UC CEOs involved in decision in 50% Sr. business line execs involved in decision in 33% IT leaders are key to the implementation of UC in 67% of businesses

22. Where are businesses focusing budgets?

25. Primary Driver for UC Investment

28. THANK YOU!