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Please complete your first set of focus questions. AUCTION EDITION
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Gregg & Kristi Zonnefeld Central Wisconsin Christian AUCTION EDITION
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Introductions Tell briefly about yourself: Name / School Position Share about your Auction (if you have one) What do you hope to get out of this workshop?
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Pre-Auction Phase AUCTION EDITION
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Organization Leadership Group Work as couples!!! We do 6 couples / 3-yr commitment Solicitation Group
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Quantity Items + Quality Items + High number of Attendees = SUCCESS!!!!!! Make it so people of all financial abilities can contribute and share in the fun!!
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Attend other auctions See how other people do things Item ideas Decorating/theme ideas Keep things fresh and efficient
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2008 – Hawaiian Adventure 2007 – Take Me Out to the Ball Game 2005 – Sock Hop
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Process Software MaestroSoft AuctionTrak Website Secure your own domain for the event 1and1.com – very affordable www.cwcauction.com
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Process Potential Business Partners Who are they? Letters – Returning and New partners
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Process Potential Business Partners Who are they? Letters – Returning and New partners Item Planning Varied items Unique items: students, parents, classes (baskets) Bake Sale BE BOLD & BE CREATIVE!!!
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Process Build Attendees: O P M – Other People’s Money Post Card Mailing – constituents & businesses Facebook Online Registration Phone Call invites Signs in community Radio/Newspaper Word of Mouth – get them coming back Everyone can participate!
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Make it the #1 friend-raising event of the year, and the fund-raising will follow!!
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Process Solicitation Items divided by category Look for connections/clients/customers Start with who you know, and then find out who they know Build your list!! Think outside the box Update status in software, and hold accountable Monthly deadlines Follow-up, follow-up, follow-up!!
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Process Event Decisions Venue: on campus vs. off campus Do we charge to attend? Meal charges? What do we feed them? Food Committee
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Auction Week AUCTION EDITION
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Auction Week!! Don’t be come the collection point for your items! 2 days before Certificate Check Hard copy of the list – mail one week before Divide items into “Stores”
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Auction Stores Solicitation Categories vs. Auction Stores Divide by type of business for Solicitation Teams Divide by type of item for Auction Stores Children’s Home Décor Women’s/Crafts Restaurants/Food Men’s / Miscellaneous Garden/Produce Student Service ******Creativity in Names!
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Auction Week!! Don’t be come the collection point for your items! 2 days before Hard copy of the list – mail one week before Divide items into “Stores” Live items vs. Silent Items Maximum profit / Maximum Fun Time is valuable asset
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Auction Week!! Set-Up Depends on availability of your facility Need space to accommodate and allow movement Item Intake Near entrance to facility – labeled with # Committee delivers items to Auction Site Pre-print your materials & item checklist Checklist for walk-up items
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Auction Week!! Basic Items Clipboards, wood blocks, item cards, silent bid sheets, tape
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Auction Day AUCTION EDITION
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Schedule Devotions at 2:30 PM with Leadership Team Silent Auction – opens at 3PM Stores close at scheduled times Meal – 4:00-6:00 PM Live Auction – 6:30 PM Doxology – 10:00 PM
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Registration Separate lines Pre-Registered – packet At the door Streamline Be sure to collect data and get it properly entered into software
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Silent Auction Bake Sale Bid Process – open vs. defined “Buy it Now” Table checking Encourage bids!!! Collect sheets quickly when closed 2 adults 2 students Enter immediately Post / Text Alerts
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Live Auction 100 items – 85-90 is better Welcome time is prime opportunity to share vision of your school – video, testimony, devotional, etc.
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Live Auction Auctioneer or two Best with passion for the mission of your school and/or knowledge of and relationships with your donor base Know the “big hitters” Emcee – read items clearly/ restrictions Callers (3) 2 people prep/gather items 2 recorders – one on computer, one hard copy
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Live Auction Big Items Purchased with cash donations Aim to buy at cost Place a silent reserve - committee buys back
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Live Auction Items 1-10 Not going to go great Have some guaranteed sellers that will start the night right Pace – pull the trigger quickly early in night Remind people this is a FUNDRAISER! No steals/bargains allowed!! Post totals periodically Incentive to grow the total Aim low – better to add later than subtract
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Live Auction Special Project – “The Sausage”
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Live Auction Special Project – “The Sausage” Raised between $12,000 & $21,500 Easy way for everyone to get involved Allow additions at checkout
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Live Auction Special Project – “The Sausage” Raised between $12,000 & $21,500 Easy way for everyone to get involved Allow additions at checkout Game Break Heads/Tails, Wheel, Shell Game Culvers
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Live Auction Last 10 items Find a way to keep them in their seats Usually not your best sellers Pay attention to who your diehards are, and keep items for them Announce preliminary total Doxology
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Checkout How early do we let them leave? Have multiple stations Credit Card capability Pay that night Get receipt Pick up items Pick up certificates Separate station
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Take down Leftover items Unsold Not picked up Get a crew
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Post-Auction Thank you letters / receipts to donors 2 weeks Ask for feedback – formal/informal Finish collecting $$ Wrap up and plan for next year What went well? What can we do better? Keep it fresh and efficient!
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