1. Gregg Anderson Regional Manager Europe Tourism New Zealand

2.  Almost 2.5 million visitors per year  $5.9 billion in foreign exchange  $8.8 billion with airfares  $22 million a day in forex earnings  Around 15,000 companies involved in tourism:  108,600 direct employees  One in 10 jobs including indirect employees Tourism in New Zealand Source: Tourism Satellite Account, Jan 2009

6. Events

7. International Media Programme and PR

8.  We can’t squeeze EVERYONE in  We can’t afford to tell the world  We want to look after our country  Tourism New Zealand targets international visitors looking for an interactive holiday experience Targeting Talk to the right people…

9. ACTIVITIES TRANSPORT ACCOMMODATION Recycling 54% Carbon emissions limiters 59% Fuel efficient vehicles 83% Water conservation 69% Energy conservation 72% Recycling 84% Environmental enhancements 68% Conservation efforts 72% Recycling 79% Environmental practices expected by international visitors

10. The Environment – Visitor Satisfaction  98% of visitors said New Zealand’s met or exceeded their expectations  97% would recommend New Zealand  73% perceive New Zealand environment to be sustainably managed Visitor Experience Monitor 2007/2008

11. QUALMARK GREEN

13. New Zealand Tourism Strategy 2015 Vision In 2015, tourism is valued as the leading contributor to a sustainable New Zealand economy. Twin Principles  The spirit of manaakitanga  Upholding the value of kaitiakitanga