1. University of WashingtonComputing & Communications Portals: A Framework For Customer Centered Resources Oren Sreebny Oren Sreebny Assistant Director Computing & Communications University of Washington October 11, 2000 University of WashingtonComputing & Communications

2. University of WashingtonComputing & Communications 2 Portals – More than the latest buzzword? Search for “web portal” – 673,000 hits! –The obvious (Yahoo, Excite, Lycos) –Sadhu! The Theravada Buddhism Web Directory and PortalSadhu! The Theravada Buddhism Web Directory and Portal –Network Economy Web PortalNetwork Economy Web Portal –ALFY - web portal for kidsALFY - web portal for kids –Oficial Web portal Of Government of KeralaOficial Web portal Of Government of Kerala

3. University of WashingtonComputing & Communications 3 University Portals Only 136,000 hits! UCLA Humanities World Wide Web PortalUCLA Humanities World Wide Web Portal MSU Potato Web PortalMSU Potato Web Portal Lots of student portals. Some prospective student portals. Some faculty portals.

4. University of WashingtonComputing & Communications 4 What’s the UW up to? Work began about 2.5 years ago on a system to manage ongoing relationships with the University. Grew out of a study investigating perception of the University in the state of Washington.

5. University of WashingtonComputing & Communications 5 The Customer is the Center > 1 million people use the UW’s web pages each month. –< 10% are faculty, staff and students of the UW. Relationships change over time. Multiple concurrent relationships are common.

6. University of WashingtonComputing & Communications 6 Who Are Our Customers? Students in K-12 outreach programs Community college students UW prospective students and applicants Current students Faculty Staff Alumni Patients Referring physicians Parents of students Donors Sports fans

7. University of WashingtonComputing & Communications 7 Customer Centered Resources

8. University of WashingtonComputing & Communications 8 The Web – The Universal Lens A flexible, active, personalized transaction- oriented environment. Will require policy and technology infrastructures that don’t yet exist.

9. University of WashingtonComputing & Communications 9 Authentication A single university ID for each person. Must persist across multiple, overlapping, relationships. Verification requirements may change as relationships shift.

10. University of WashingtonComputing & Communications 10 Authorization Roles and relationships must be formally recognized and defined. Some roles should be centrally stored for multiple applications to access.

11. University of WashingtonComputing & Communications 11 Relationship Management – The Portal Leverages the Authentication/Authorization infrastructure. Builds default views based on a person’s relationships. Manages personalization.

12. University of WashingtonComputing & Communications 12 Services The full range of institutional activities: –Teaching, learning, research, library, employment, public service, patient care, the arts, etc. –Managing b-b and b-c Ecommerce. –Community building tools

13. University of WashingtonComputing & Communications 13 The Reality at UW - MyUW Student and alumni versions of MyUW released in May, 2000. Grad student and branch campus versions released in October, 2000. Currently developing faculty and staff versions.

14. University of WashingtonComputing & Communications 14 How’s It Going?

15. University of WashingtonComputing & Communications 15 So far… About 44,000 unique people have used MyUW. Typical usage is running from 13,000 – 16,000 logins per day. Peak days up to 27,000 logins per day.

16. University of WashingtonComputing & Communications 16 Conclusions It’s not (mostly) about technology. What is it about? –Integrating services –Understanding our constituents –Battling our organizational constraints –Re-conceptualizing our businesses –Security is a key concern –This is hard stuff

17. University of WashingtonComputing & Communications 17 My UW Demo MyUW Web Site

18. University of WashingtonComputing & Communications 18 http://myuw.washington.edu oren@cac.washington.edu Coments, Questions, Input?