1. IV. Olympic sponsors True or False 1)The Olympic sponsors have worldwide rights to use the Olympic symbol. 2)Sponsors are allowed to stick up huge advertising boards at the venues 3)OMEGA provides the official time-keeping for the Olympic games 4)McDonald's chose this Winter Olympics to announce it will start putting nutritional information on all packaging. 5)Coca-Cola now has a range of 14 drinks 6)A lot badge collectors trade pins during the Olympics. 7)Canon is used for every ID picture and for every X-Ray taken of the injured athletes. 8)Ambush marketing is that companies make money on the games without paying up first.

2. IV. Olympic sponsors 1) T 2) F 3) T 4) T 5) F 6) T 7) F 8) T

3. IV. Olympic sponsors There's no doubt who paid the big bucks to link with the Winter Olympics. the starter pistol We are partner, without us, Olympics will not happen. And not for the money, for the know-how and the technology.

4. IV. Olympic sponsors We'll see their association with a porting event. It's crucial to their reinvention as a brand. You've come all this way to trade pins.

5. IV. Olympic sponsors One of the main worries at major sporting events is so called ambush marketing-- companies cashing in on the games without paying up first. cash in on… – make money from pay up – give over all the money demanded

6. IV. Olympic sponsors Ambush marketing –the act of marketing a product or service in conjunction with an event or other brand without paying for the right... typically used when an official sponsorship opportunity is available but a company doesn't wish to pay the fee for the sponsorship or another company has already purchased the sponsorship.

7. IV. Olympic sponsors OMEGA McDonald 's Coca-Cola Visa Cards Kodak GE Panasonic Samsung

8. IV. Olympic sponsors Passion lives here. the International Olympic Committee the president of IOC – Jacques Rogge The motto of the Olympic Games – Swifter, Higher, Stronger

9. IV. Olympic sponsors Logo of the Beijing 2008 Olympic Games Emblem of the Beijing 2008 Olympic Games

10. IV. Olympic sponsors Goodwill ambassadors / envoys Olympic torch relay Five-ring Olympic flag An Olympic candidate city An Olympic host city Mascots