1. Google 2000-2004 Zero to $3 Billion in Five Years “If you want the position of God, than accept the responsibility.” Christopher Eccleston as the Son of God, Via Orbital Jeffrey Cowart March 8, 2007

2. Brief History  Needed a business model that worked  Google did not want to host banner advertising on their pages  Market Changes  Fall Back Plan

3. Dealing With Growth  Growth  Yahoo  Marketing

4. Infrastructure Rules: Distributive Computing  Google was liked because it worked, it was fast and the PageRank produces quality results  Brin and Page did not use main frame artillery made by IBM or Fujitsu

5. The Infrastructure: Distributive Computing  If anything broke down they could just swap it out and keep going  The system could not fail it had to many individual parts none of which depended on each other  New Technology in Industry

6. Who Should Run Google? Eric Schmidt  In 2000 the hiring process was slow but it picked up as the year progressed  Google created a hiring committees to review every candidate and this was to make sure that they were hiring the right people  The board committee was not making any process in hiring a CEO to replace Page  Eric Schmidt

7. Don’t be Evil  With all the new employees that Google was hiring, how could they ensure that the company maintained it’s original DNA and the founders visions, values, and principles?  Company values and business issues open up for discussion

8. Google Gets Big  Company’s mission was “To organize the world’s information and make it universally accessible and useful”  Unsure of how to manage all this growth Brin and Page decided that they would be in charge  In 2001Google introduced AdWords and was on pace to hit 85 million query’s a day

9. Google News  On September 11, 2001 the world changes and it needed a media outlet to go to

10. A Lava Lamp in Every Alcove  Google got a deal with AOL to be it’s main search engine and use it’s paid listings  By mid-2002 it seemed as if Google could do nothing wrong and it had the most loyal search base of all the search engines  Google’s employees felt good!!

11. Just Who Do These Kids Think They Are?  Growing Arrogance  Layoffs and hiring woes  Google Bashing  “We’ll look into that”

12. Google Marches On  AdSense