1. Sensation and Perception Sensation - your window to the world; taking in information Perception - interpreting what comes in your window; interpreting/understanding information taken in crash course

2. We all experience (sensation) the same thing but we all perceive (perception) something different. Let me try something on you

3. I'm thinking of two simple geometric shapes, one inside the other. Try to draw what I'm thinking of. Draw it on your paper. Do not show me.

5. Weber’s Law Khan Academy Khan Academy Computes the Just Noticeable Difference. The change needed is proportional to the original intensity of the stimulus. The more intense the stimulus the more change is needed to notice the difference.

6. Sensation Thresholds Absolute Threshold  minimum stimulation needed to detect a particular stimulus 50% of the time  How’s your hearing? How’s your hearing? Difference Threshold  minimum difference between two stimuli required for detection 50% of the time  Or also called the JND just noticeable difference (JND)

8. Absolute Thresholds for Humans SENSESTIMULUSRECEPTORSTHRESHOLD VisionElectromagnetic Energy Rods & Cones in the retina A candle flame viewed from a distance of about 30 miles on a dark night HearingSound WavesHair cells of the inner ear The ticking of a watch from about 20 feet away in a quiet room SmellChemical substances in the air Receptor cells in the nose About one drop of perfume diffused throughout a small house TasteChemical substances in saliva Taste buds on the tongue About 1 teaspoon of sugar dissolved in 2 gallons of water TouchPressure on the skin Nerve endings in the skin The wing of a fly falling on a cheek from a distance of about 0.4 inches

9. Subliminal Messages (Subthreshold) Stimuli below our absolute threshold. Do Subliminal Messages work? Evidence suggests minimal influence Probably a placebo effect examples

10. A Letter from College Dear Mom, $chool is really great. I am making lot$ of friend$ and $tudying very hard. With all my $tuff, I $imply can't think of anything I need, $o if you would like, you can just $end me a card, a$ I would love to hear from you. Love, $u$an P.$. Thank$ for $ending the $weater!

11. Dear Susan, I kNOw that astroNOmy, ecoNOmics, and oceaNOgraphy are eNOugh to keep even an hoNOr student busy. Do NOt forget that the pursuit of kNOwledge is a NOble task, and you can never study eNOugh. Love, Mom P.S. Thanks for your NOte!!

12. Selective Attention The focusing of conscious awareness on a particular stimulus.

13. Cocktail-party phenomenon The cocktail party effect describes the ability to focus one's listening attention on a single talker among a mixture of conversations and background noises, ignoring other conversations. Form of selective attention.

14. Change Blindness Would you fall for that? Would you fall for that? 14

15. Signal Detection Theory khanacademy pt 1 khanacademy pt 1 predicts how and when we detect the presence of a stimulus assumes that “absolute threshold” is dependent on context/situation says that detection depends on experience, expectations, motivation, fatigue

16. Sensory Transduction transforming stimulus energy into neural impulses In vision, light waves are transformed into neural impulses and messages from the eye to the thalamus and then to other parts of the brain. In hearing, sound waves are transformed into neural impulses and messages from the ear to the auditory cortex of the temporal lobe.

17. Sensory Adaptation Decreased responsiveness to stimuli due to constant stimulation. Do you feel your underwear all day?

18. Bottom-up vs. Top-down Processing Khan Academy Khan Academy Bottom-up Begins with sense receptors and works UP to the brain Associated with Sensation Can be thought of as “first” of the two Top-down Information processing guided by “higher level” mental processes Associated with Perception Can be thought of as “second” of the two

19. Energy v. Chemical senses Energy Senses Chemical Senses

20. Vision khanacademy khanacademy Our most “dominating” sense Visual capture

21. Phase One: Getting the light in the eye rods and cones fovea rods and cones fovea

23. Phase Two: Transduction Cones (explain rods) Cones (explain rods)

24. Transduction Continued Order is Rods/Cones to Bipolar to Ganglion to Optic Nerve. Sends info to thalamus- area called lateral geniculate nucleus (LGN). Then sent to cerebral cortexes. Where the optic nerves cross is called the optic chiasm.

25. Phase Three: In the Brain parallel processing.feature detectors parallel processing.feature detectors Goes to the Visual Cortex located in the Occipital Lobe of the Cerebral Cortex Feature Detectors Parallel Processing We have specific cells that see the lines, motion, curves and other features of this turkey. These cells are called feature detectors.

26. Parallel Processing The processing of several aspects of an object simultaneously. Color MotionForm Depth

27. Color Vision Two Major Theories

28. Trichromatic Theory (Young-Helmholtz Theory) Three types of cones: Red Blue Green These three types of cones can make millions of combinations of colors. Does not explain afterimages or color blindness well.

29. Opponent-Process theory The sensory receptors come in pairs. Red/Green Yellow/Blue Black/White If one color is stimulated, the other is inhibited.

30. Why is her top green?

31. Color-Deficient Vision  People who suffer red-green blindness have trouble perceiving the number within the design

32. Afterimages

36. Opponent Process- Afterimage Effect

38. Hearing crash course crash course Our auditory sense

39. The Ear khanacademy. Pt1 pt 2 khanacademy. Pt1 pt 2

40. Transduction in the ear Sound waves hit the eardrum then anvil then hammer then stirrup then oval window. Everything is just vibrating. Then the cochlea vibrates. The cochlea is lined with mucus called basilar membrane. In basilar membrane there are hair cells. When hair cells vibrate they turn vibrations into neural impulses. Sent then to thalamus up auditory nerve. It is all about the vibrations!!!

41. Hearing – Perceiving Pitch Place Theory Different pitches stimulate different parts of the basilar membrane within the cochlea Best explains high pitch sensation Frequency Theory The rate of nerve impulses matches the frequency of tone Sound waves of 100 waves per second = 100 pulses per second travel up the auditory nerve Best explains low pitch sensation

42. Deafness khanacademy.cochlear implant khanacademy.cochlear implant Conduction Deafness Something goes wrong with the mechanical/vibration process in hearing. Hearing aids to help. Nerve (Sensorineural) Deafness The hair cells in the cochlea get damaged. Loud noises can cause this type of deafness. NO WAY to replace the hairs. Cochlear implant is possible.

43. Taste khanacademy khanacademy We have bumps on our tongue called papillae. Taste buds are located on the papillae (they are actually all over the mouth). Sweet, salty, sour, bitter, and umami. Sensory Interaction – principle that one sense influences others (i.e. – taste & smell)

44. Olfactory System Why are smells often involved with emotions?

45. Touch khanacademy khanacademy Sensory receptors are located in our skin “Gate-Control Theory” of Pain spinal cord blocks or allows pains signals to pass to brain small nerve fibers “open” the gate large nerve fibers “close” the gate

46. Kinesthetic Sense khanacademy khanacademy tells us where our body parts are uses receptors located in our muscles, joints, and tendons You would use kinesthesis to touch the button to make copies of your buttocks.

47. Vestibular Sense tells us where our body is oriented in space. our sense of balance. located in our semicircular canals and vestibular sacs of the inner ear.

48. Vision – Seeing – Visual Audition – Hearing – Auditory Olfaction – Smelling – Olfactory Gustation – Tasting – Gustatory