1. County of San Mateo Community Choice Energy Advisory Committee Meeting Thursday, July 23, 2015

2. Meeting Agenda 7:00 pmWelcome & Introductions 7:10 pm Public Comment 7:15 pmUpdates from County Staff /Communications & Logo Selection 7:45 pmPanel Discussion with Marin Clean Energy and Sonoma Clean Power 8:30 pm Discussion on Peninsula Clean Energy Draft 6-month Timeline 9:00 pmAdjourn/Confirm Date for Next Meeting

3. Ph I and II Communications Strategy January 2015-February 2016 Current Strategies: 1.Informational Briefings & Workshops 2.Community Events/Tabling (Brochure, FAQ) 3.1 on 1 meetings/presentations 4.Local Press; Op-Eds 5.Website; Periodic e-mails to CCE database Target Audiences: Elected officials/city staff, Environmental and CCE advocacy groups, Business organizations, Community stakeholders

4. Ph II and III Communications Strategy March-August 2016 Future Strategies: 1.Continue all existing outreach PLUS: 2.Expanded Website (customer focus) 3.Use of Social, local TV, and Print Media (including expanded press coverage) 4.Public Advertising Campaign prior to customer enrollment period Target Audiences: In addition to current stakeholder groups, expand to addtl. community organizations, thought leaders, and large energy users; Priority focus on public engagement and awareness

5. Workshops & Briefings To Date Not including Local Governments or Municipal Organizations  Community workshop w/ the Pacifica Climate Committee  Business forum co-hosted by SAMCEDA, Redwood City San Mateo County Chamber of Commerce, and South San Francisco Chamber of Commerce, and San Mateo Area Chamber of Commerce  San Mateo County Democracy for America  League of Women Voters of North and Central San Mateo County  Unitarian Universalists (Redwood City)  Citizens Environmental Council, Burlingame

6. Events & 1:1 Meetings To Date Not including Local Government meetings Events/Tabling  6 Earth Day events in April  Sunset Magazine Festival 1 on 1 Meetings  Large businesses: Genentech, Google, Facebook  San Mateo County Central Labor Council

7. Communications Strategy: Next 6 Months  Expand to new audiences/stakeholder groups  Partner with local CCE advocates for tabling, endorsements, and community presentations  Focus on social media and press outreach  Preparing for full public marketing and advertising campaign – to start once JPA is formed IDEAS? SUGGESTIONS?