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Published byEmil Washington Modified over 9 years ago
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USA’s mission : To develop and provide services and programs intended to assist members in building strong businesses in North America's competitive environment.
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The USA RSM program partners with local Part Distributors to deliver badly needed business and technical training to servicers on a local & regional level. Not all service companies will attend conventions like the SRC, NASC, MSA, PSOC. ◦ Time & financial commitment. ◦ Failure to see the need vs. benefit.
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Small time commitment one day. Low cost investment typically < $100. High value return on investment. Access to technical training. Access to management training. Easy to get to 1-4 hour drive time. Curiosity – guilt factor. Free first year USA membership. Copy of SRC presentations. Attendance certificate.
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6-9 pm Evening Round Table (night before event) 6-9 pm the night before the event Open discussion on current events and issues 8-12 am USA Business Management Creating policy and procedure manual Calculating your cost of doing business Increasing first call completes Understanding financial statements GLEEPS technician soft skills Benefits of Flat Rate 12 – 1 pm Box lunch provided PD provided pizza or premade sandwiches 12 – 5 pm OEM technical training OEM trainer provides hands on product tear down RSM Resource guide 85 page take home resource guide
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For the PD ◦ Marketing opportunity, brand exposure ◦ Opportunity to expand customer base ◦ Diversifies PD offerings, adds uniqueness ◦ Differentiates PD from it’s competitors ◦ Customer added value proposition ◦ Investment in customer sustainability, wellbeing ◦ Demonstrates PDs interest in it’s customers ◦ Provides a customer touch outside of typical sales call ◦ Relationship / loyalty building opportunity
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RSM fee paid to USA $5500.00 ◦ Covers facilitator and all associated expenses ◦ RSM printed resource guide 85 pages ◦ One year USA membership for all attendees ◦ Internet marketing on USA web site ◦ IRS listing of all service companies in host and surrounding states Marketing costs ◦ Flyer production and printing ◦ Direct Mail costs Box Lunch ◦ Pizza and pop or sandwiches and coffee Facility costs ◦ PD office or hotel meeting room OEM trainer costs if any ◦ Some OEM have begun to charge a nominal amount for trainers
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Q&A Thank you Dean Landers dlanders@landersappliance.com phone - 410-682-3232dlanders@landersappliance.com Paul MacDonald paul.m.macdonald@gmail.com phone - 800-683-2558paul.m.macdonald@gmail.com
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