1. Is Your E-commerce Site Losing Customers? Sharon Taylor

2. Optimize Customer Entry Points Will increase site stickiness And thus online revenue streams $7.29 trillion worldwide by 2004

3. Need to Know Ways in which customers reach your site Which pages are most popular What ad campaigns are working How to use partnerships with other on- line businesses to attract new customers Need effective range of customer entry points

4. Attracting Those Customers Use monitoring and analytic tools to: Pinpoint troublesome Web pages Target audiences & user demographics Use online advertisements Banner ads or static ads Click-through rates are low Builds name recognition

5. Online Market Research Services Create surveys Get instant feedback from targeted customers Entry point marketing Search engine optimization Partnership building

6. Search Engines Valuable entry point for your site Register with as many as possible IntraPromote will submit key words and product information for you Proper use of metatags and descriptions Engine profile editors

7. Getting Customers from Other Sites Referrals Banner advertisements Build strong partnerships May advertise for free on partner’s site Examine Web logs to find new partners

8. Tools of the Trade For monitoring and analyzing site traffic Who visits a site Where they came from What pages they accessed Measure success of ads See which sites are referring customers

9. The Data Being Analyzed Is kept in Web logs Identifies problem points Pinpoint search engine referrals And keyword usage Determine potential partnerships Target ads campaigns to specific groups Predict trends in site usage

11. Marketing Solutions & Reports Pros Enhance customer interaction Optimize search results Increase click-through rates Cons Difficult to monitors without tools Can be expensive