1. Help for assignment 6

2. Copyright © 2010 Pearson Education, Inc. Search Engine Advertising Almost 50% of online ad spending in 2009 Types: – Paid inclusion or rank Inclusion in search results Sponsored link areas – Keyword advertising E.g., Google AdWordsAdWords – Network keyword advertising (context advertising) E.g., Google AdSense Slide 7-2

3. Copyright © 2010 Pearson Education, Inc. Slide 7-3 http://www.billhartzer.com/pages/user-centric-results-of-eye-tracking- study-google-versus-bing/

4. Copyright © 2010 Pearson Education, Inc. Search Engine Advertising Issues: – Appropriate disclosure of paid inclusion and placement practices – Search engine click fraud Who’s Clicking the AD? – Ad nonsense For a Small business Search Engine Optimization, SEO, is the best “bang for your buck” – http://www.searchenginejournal.com/55-quick-seo-tips-even-your- mother-would-love/6760/ http://www.searchenginejournal.com/55-quick-seo-tips-even-your- mother-would-love/6760/ – http://www.seocopter.com/ http://www.seocopter.com/ – http://back-links.org/category/seo-tutorials/ http://back-links.org/category/seo-tutorials/ Slide 7-4

5. SEO Keywords Keywords are key – Think of the search terms your customers will be using – Use as Meta-tags, imbed in the online content and in the domain name – Examples Biker, Maine Biker, Maine Custom Chopper, Bobber, Old School Bikes, Aroostook County Choppers Group brainstorming & focus groups Tools – Google key word tools http://www.google.com/sktool/# https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c =1000000000&ideaRequestType=KEYWORD_IDEAS#search.none https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c =1000000000&ideaRequestType=KEYWORD_IDEAS#search.none http://www.wordstream.com/keyword-niche-finder/ Copyright © 2010 Pearson Education, Inc. Slide 7-5

6. Get more (free) links to your page Register with search engines – http://www.google.com/addurl/?continue=/addurl http://www.google.com/addurl/?continue=/addurl – http://www.bing.com/webmaster/SubmitSitePage.aspx http://www.bing.com/webmaster/SubmitSitePage.aspx Get linked in directories – http://www.dmoz.org/docs/en/add.html http://www.dmoz.org/docs/en/add.html – Industry specific – Geographic specific Use social networking Sites  Put URL on walls Blogs  start your own blog Forums  use URL in your posting Provide content that other sites will index Copyright © 2010 Pearson Education, Inc. Slide 7-6