1. Why Do Business in China? “ Vera Bradley: A Girl’s Best Friend”

2. Team Members Glenda Hayworth Glynn Hines Joyce Paige Blane Ryan

3. Why Do Business in China? Large labor force Large numbers of potential consumers Emerging market Availability of raw materials Lower production costs Enhance global supply chain Emphasis of V.B. quality control Large number of WRAP textile factories

4. WRAP Factories in China Why do business with WRAP factories? WRAP is an independent, non- profit organization dedicated to the certification of lawful, humane and ethical manufacturing throughout the world.

5. Why WRAP factories? Be more attuned to consumer products demanded both domestically as well as foreign markets. Place more of an emphasis on the quality control of the product. Answer any future allegations of potential human rights abuses in production.

6. Why WRAP factories? Development of potential product lines for purchase in Chinese/ Asian markets. Quality product = company growth in an increasingly competitive marketplace.

7. Who is the competition? Coach Gucci Prada

8. Product Distribution High end department stores Celebrity endorsements (Chinese Olympic athletes) Internet sales Follow gift giving guidelines in Vera Bradley company presentation

9. Marketing Assistance Internet sites for assistance: www.ezlocalization.com www.telmar.com Convenient one stop shopping for marketing in China!!