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ING Panel Discussion / GRAPH EXPO Chicago, IL – October 6, 2012 Antoinette Franceschini, President & CEO AFL Web Printing - Voorhees, NJ
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Printer-Publisher Partnerships Key to Revenue Expansion & Cost Reduction
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Presentation Overview Background on AFL Web Printing Supplier – Customer Cycle Outsourcing What to expect What to plan for Continuous Improvement Printer-Publisher Outlook
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About AFL Web Printing Largest independent newspaper printer in the New York / New Jersey / Philadelphia area AFL Voorhees, NJ Philadelphia / S. Jersey AFL Secaucus, NJ NYC / N. Jersey / LI Serving as primary and supplementary printer for 200 daily, weekly and specialty newspapers
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Reliability and Redundancy Regional Print Centers close to Philadelphia and New York markets Voorhees, NJ Secaucus, NJ 5
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Supplier – Customer Cycle Advertisers Readers Publisher Printer Vendors
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Outsourcing: What to expect All Deadlines: News, Prepress, Press, Distribution Newsprint Handling & Storage Insert Storage Back-Up Plans
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What to plan Critical Contacts Pricing / Invoicing Payment Terms Daily Customer Service
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Revenue expectations Introduction to other outsourcing partners (ad creation, distribution vendors) Consistent presentations to publisher and sales staff of what’s new and different Access to new opportunities for additional revenue streams
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Continuous Improvement Vendor technical support Continuing education of what’s new and more efficient Cost containment on all raw materials Volume commitments
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Printer – Publisher Outlook Shrinking Volume Doesn’t Mean Shrinking Revenue New Opportunities to Optimize Customer Mix Expanded Ability to Service Ultra Local Print Vehicles and Niche/Specialty Publications
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Conclusion Sound Printer-Publisher Relationships Require: Technical Expertise Radical Efficiency Commitment to Quality Inspired Customer Service Partnership Mentality
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The End
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