1. Guiding Principles. Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation. Robert F. Kennedy

2. 1. Continuous Improvement There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction. John F. Kennedy

3. 2. For the good of all, not for the benefit of a few. We never know how far reaching something we may think, say or do today will affect the lives of millions tomorrow. B.J. Palmer

4. 3. The world is flat So, let us not be blind to our differences - but let us also direct attention to our common interests and to the means by which those differences can be resolved. John F. Kennedy

5. 3. The world is flat “this country of ours, in order to be competitive, must always be on the leading edge of technological change, and therefore must be always the best at research and development…” George W. Bush

6. 4. Improving the management The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo