1. School Websites The ‘NEW’ Philosophy…

2. Some Key Principles

3. …and your purpose… Define Your Audience

4. Clarity Fun with NumbersStuff You might want to know if you are really bored and have NOTHING else to do other than visit the website Stuff that you wanted to know 4 months ago but don’t really care about now Stuff that isn’t right, but, well, nobody thought to change because they put it up and had other stuff to do Stuff that somebody thought would be really cool to put on the website, but that doesn’t make sense to anyone

5. …and helps with the clarity thing… Less is More

6. …and not everybody knows everything… Many Hands Make Light Work

7. …don’t poison the well… A Good Watering Hole is Busy

8. …if you build it, they will come… People are Trainable

9. …don’t mess with people’s training… Consistency is Reduces Stress

10. …if you scream long enough, people will ignore you… Remember the Boy Who Cried Wolf?

11. …umm, not touching that one… Size Matters