1. ADVERTISING Diane Gibson WEBSTER HIGH SCHOOL

2. An Overview l Advertising is were a company is trying to persuade people to buy goods and services. l An advertising agency is a marketing consultant.

3. Trends in the Industry l PR agencies (place news items about clients in the media) l Direct Marketers (send out annoying junk mail) l Internet advertising (create pop-up or banner ads or design websites for clients)

4. Departments l Public Relations l Marketing

5. Career Tracks l Advertising Account Manager l Advertising Media Planner l Senior Advertising Copywriter l Senior PR Account Executive

6. Compensation l There are several different forms but most common is a base salary plus commission on accounts brought in.

7. Tips on getting hired l Keep a portfolio of class projects done. l Be willing to take an entry level position.

8. National Major Players l J. Walter Thompson l BBDO Worldwide l Leo Burnett Worldwide l Grey Worldwide l McCann-Erickson Worldwide

9. Love/Hate Tips l Can be a very rewarding job - stay focused. l Can be a very stressful job - stay focused.

10. Courses to Take: l Intro to Business l Intro to Marketing l Marketing and Sports Entertainment

11. Employers Who Will Hire l Kodak l Wegman’s l BUELL Advertising l These companies all have internships for high school students

12. Two-Year College Monroe Community College A.S. in Business/Marketing

13. Four-Year College Rochester Institute of Technology B.S. in Marketing

14. Employers in Monroe County l Kodak l Wegman’s l Keller Advertising & Marketing Inc. l Jay Advertising Inc. l BUELL Advertising