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Published byRolf Barber Modified over 9 years ago
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The Experts in Machine - Readable Authentication 1 Customized Security Solutions by InkSure Award Winner
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The Experts in Machine - Readable Authentication 2 InkSure Technologies Provider of covert, machine readable security solutions (“CMRT”) to definitively and quickly identify genuine branded products and documents for protection against counterfeiting Our expertise in spectral detection of covert marks enables InkSure to provide the most advanced readers in the authentication industry 4½ years of commercial sales Billions of consumer products protected with InkSure technology Product and Image Security (“PISEC”) award winner: 2000,2003,2006 Member Document Security Alliance (“DSA”) and North America Security Products Organization (“NASPO”) U.S. public corporation (INKS.OB) Corporate Headquarters in Fort Lauderdale, FL; Global R&D Center at the Science Park in Rehovot, Israel
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The Experts in Machine - Readable Authentication 3 Counterfeiting Facts World Customs Organization estimates that counterfeiting accounts for 5% to 7% of global merchandise trade, equivalent to lost sales of $512 billion in 2004 World Health Organization says up to 10% of medicines worldwide are counterfeited, costing the pharmaceutical industry $46 billion a year According to the Federal Trade Commission, counterfeiting costs the global automotive parts industry $12 billion a year; $3 billion of that total is in the United States One third of all counterfeit products are cosmetics and perfumes – 10% of the total world trade for the personal care industry Document fraud is estimated to cost the U.S. approximately $20 billion annually
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The Experts in Machine - Readable Authentication 4 The Solution: Field Forensic, Machine- Readable Authentication
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The Experts in Machine - Readable Authentication 5 InkSure’s Authentication Solutions – Highlights Specializing in Covert Machine Readable Technology solutions to mark and authenticate products and documents Optical detection of covert marks features the most advanced readers in the authentication industry Technological flexibility ensures seamless integration in production and operations To maximize user benefits, solutions are compatible with other security features (e.g. holograms) for a multi-layered approach
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The Experts in Machine - Readable Authentication 6 How Does It Work? Each item is invisibly marked with SmartInk during standard printing production Although visually identical to regular ink or varnish, SmartInk includes a covert taggant code The code is customer/application exclusive InkSure’s range of proprietary readers are used to conclusively authenticate products and documents by detecting electro-optical material behavior, identifying the code and providing on-the-spot pass/reject indication
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The Experts in Machine - Readable Authentication 7 SmartInk Covert Applications SmartInk can be applied to almost any substrate – paper, plastic, foils, laminate, etc., – using most standard printing processes SmartInk can protect variable information via commercial inkjet, thermal transfer ribbon and laser color-change
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The Experts in Machine - Readable Authentication 8 CMRT Growth Factors & Customer Value Field Functionality – Fast, Simple, “No Brainer” Anyone Can Be an Expert in One Minute Readings Take Only Two Seconds No Operator Error Green Light, Two Beeps - Good Red Light, One Beep - Bad Brand owners challenged with global programs Readers can be quickly distributed to people around the world
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The Experts in Machine - Readable Authentication 9 SignaSure TM Handheld Readers The most sophisticated optical authentication reader, analyzing complex spectral signatures Each reader stores multiple codes, with one-to-many code identification Custom configured for each customer/application Simple & intuitive user interface; light weight, ergonomic design Clear audible and visual confirmation/alert within a few seconds Adaptable platform for easy code update Rechargeable batteries; USB connectivity
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The Experts in Machine - Readable Authentication 10 A new, pocket-size authentication reader Size: 5.5” x 1.1” Weight:2.5 ounces Next generation reader for field authentication Lower-cost for large channel distribution Warehouses Law Enforcement Retail Locations Single code in memory Audio tone and visual (red/green LED) only, no LCD screen Replaceable batteries, no charging circuits New PocketSure™ Reader PocketSure SignaSure
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The Experts in Machine - Readable Authentication 11 On-press Quality Control Continuous Hands Free Feedback Upper and Lower Limits set to Assure Field Reader Performance Effective Cost Monitoring Capability Data Collection for Future QA Reference or Evidence
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The Experts in Machine - Readable Authentication 12 Key Points Covert Machine Readable Technology Growing Highly Secure – Forensic Level III Security Simple to Implement in Field / Training Simple to Implement at Converter Extremely Accurate Custom Taggant Formulation (Codes) License to End-Users or Converters Guarantees Exclusivity Secures Chain of Custody
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