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Published byPrudence Willis Modified over 9 years ago
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Case Study: Using Smart TVs to Further Engage Viewers Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman, VP, Interactive Television, Showtime Networks Claudio Marcus, EVP Marketing & Research, Visible World
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TV Sync App Creative interaction Active fan engagement TV Program Remind App Viewing insights Program promo effectiveness Case Study: Using Smart TVs to Further Engage Viewers
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LivePlus Adds Interactivity to Linear TV
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Smart TVs: Growing Scale & Connections
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Usage of Smart TV Services
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Smart TVs enable Synchronized Content Delivery LivePlus default “on” – Recognizes video content Matches & identifies show, episode, media time, or AdID Initiates overlay interactive content from content owner
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Applications Using LivePlus Synchronous in-show Interactivity Enhanced advertising Tune-in reminders Programmer specific recommendations Program related VOD Program related T-Commerce Show related social media Analytics and measurement
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TV Sync App Creative interaction Active fan engagement Case Study: Using Smart TVs to Further Engage Viewers
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Video: SHO Sync Overview
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The first in-program interactive experience for Smart TVs Available on 2012 and 2013 LG Smart TVs Also available for iPad as a second screen “companion” app Engages fans with interactivity for the series they love Appeals to a key demographic Creates a social experience around television (live voting, social sharing from TV) Integrated gamification and rewards can grow loyalty, ratings and subscriber retention Nominated for 2013 Primetime Emmy ® Outstanding Interactive Program: The Homeland SHO Sync Experience
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Video: Smart TV Examples
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Easy to use No apps to install Branded to take on the look and voice of each program Rolling out for: -Homeland -Dexter -Ray Donovan -Shameless -Californication -New Series: Masters of Sex
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TV Program Remind App Viewing insights Program promo effectiveness Case Study: Using Smart TVs to Further Engage Viewers
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TV Program Remind App Simple consumer value Drives viewership and enables data capture Super easy to implement Video: Smart TV Program Remind App
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Insights for effective program promotion TV Program Remind App Closed-loop analysis of program promo effectiveness Ample research scale Easy, timely & cost effective
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Insights for effective program promotion Early insights across campaigns Recency really does matter
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Insights for effective program promotion Early insights across campaigns Recency really does matter Frequency has strong impact but is hard to achieve in scale
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Insights for effective program promotion Early insights across campaigns Recency really does matter Frequency has strong impact but is hard to achieve in scale Significant geographic differences
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Case Study: Using Smart TVs to Further Engage Viewers Questions?___
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