1. Strategic Market Planning Chapter Eleven M arket-Based Management, 4 th edition

2. 11-2 Strategic Market Planning Chapter Eleven –Strategic Market Planning Process (for each product-market) Business Performance Market Attractiveness Competitive Advantage Portfolio Analysis Performance Impact

3. 11-3 Product-Market Diversification Why do firms diversify across product-markets? Product Diversification Market Diversification

4. 11-4 Strategic Market Planning Process

5. 11-5 Business Performance and Market Attractiveness Three critical areas of business performance 1.Share Position 2.Sales Growth 3.Profit Performance Three dimensions of Market Attractiveness 1.Market Forces 2.Market Access 3.Competitive Intensity Market Attractiveness Index

6. 11-6 Competitive Advantage Three dimensions of Competitive Advantage 1.Differentiation Advantage 2.Cost Advantage 3.Marketing Advantage Competitive Advantage Index Defensive Vs. Offensive Strategic Market Plans and Portfolio Analysis

7. 11-7 Product-Market Portfolio

8. 11-8 Strategic Market Plans and Performance Impact

9. 11-9 Tactical Marketing Strategy and Performance Plan Strategic Market Plan Vs. Market Mix Strategy Developing a Detailed Marketing Mix Strategy Performance Objectives

10. 11-10 Takeaways / Review Strategic Market Planning –Competitive Advantage –Market Attractiveness –Business Performance Product-Market Portfolio and Strategic Plan Performance Impact Performance Metrics –Competitive Advantage Index –Market Attractiveness Index

11. 11-11 Marketing Performance Tools Market Attractiveness Index

12. 11-12 Marketing Performance Tools Market Attractiveness Index

13. 11-13 Marketing Performance Tools Competitive Advantage Index

14. 11-14 Marketing Performance Tools Competitive Advantage Index