2. Introduction Technical Analysis Fundamental Analysis Random Walk Theory Malkiel’s Views

3. Technical Analysis Method of predicting the appropriate time to buy or sell a stock used by those believing in the castle-in-the-air theory. Study the past movements of common stock and the volume for clues to the direction of future changes.

4. Fundamental Analysis Strives to find out what the stock is really worth through the rules of the firm foundation theory: 1. Expected Growth Rate 2. Expected Dividend Payout 3. The Degree of Risk 4. The Level of Market Interest

5. Random Walk Theory States that future steps or directions cannot be predicted on the basis of past actions. Three versions: 1. Weak Form 2. Semi-Strong 3. Strong Form

6. Weak Form Attacks technical analysis You cannot predict future stock prices on the basis of past stock prices. Basketball player example

7. Semi-Strong and Strong Form Attacks fundamental analysis States all that is known concerning the expected growth of a company and all the information studied by the fundamentalist is already reflected in the stock price.

8. So What Exactly Is The Random Walk Theory? The random walk theory in the strongest form states stock market is efficient, therefore it adjusts so quickly and perfectly to new information that amateurs can do just as well as the pros. Dart throwing

9. Malkiel’s Views on Professionals Professionals beat the odds every once in a while but not consistently Professionals don’t have knowledge of news events since they are unpredictable. Therefore the market is unpredictable. The knowledge they do posses all the other analysis posses. Evidence shows that professionals can’t beat the market. To beat inflation and the market invest with a buy and hold strategy of a diversified group of securities.

10. Malkiel’s Fitness Manual for Random Walkers

11. Cover Thyself with Protection Cover Thyself with Protection Medical and life insurance to draw on in case of emergency

12. Know Your Investment Objectives What degree of risk you are willing to take? What investments are most suitable for your tax bracket? High investment rewards can only be achieved through high risk taking. What is your sleeping point?

13. Dodge Uncle Sam Whenever You Can 401(K) 403 (B) IRA and Keoghs

14. Be Competitive; Let the Yield on Your Cash Reserve Keep Pace with Inflation Money market funds Money market deposit accounts Bank certificates Tax-exempt money market funds

15. Begin Your Walk at Your Home Has proven to be to be a good investment providing generous returns and excellent inflation hedging characteristics.

16. Attractive Opportunities in Commercial Real Estate do Exist Real estate has produced comparable rates of return to common stocks over the past twenty-five years. Provides the benefits of diversification. Reduce overall risk of your investment program.

17. Tiptoe through the Investment fields of Gold and Collectibles High returns could be earned in any new speculative craze as long as there are greater fools to be found

18. Commission Cost Are Not Random Some are cheaper than others If you know what you want to buy a discount broker can get it for you at a much lower commission than the full-service house.

19. Diversify Your Investment Steps Common stocks should be a major part of your portfolio, but they should not be your only investment.

20. A Life-Cycle Guide to Investing The asset mix in your portfolio will be influenced by your age, income, and specific responsibilities in life The risk you can afford depends on your total financial situation.

21. How to Go About Buying Stocks No-Brainer: Buying the Market The Deep Thinker: Doing it Yourself The Substitute Player: Hire a Professional Wall Street Walker

22. Final Thoughts There is no easy way to riches.