1. CJJJF Consulting Inc. October 2009 Sales Strategy Assessment

2.  Pyramid  Market Segments  Sales Process  Appendix Table of Contents 2

3. Pyramid Situation ARDEX is a provider and producer of high quality specialist construction materials that are sold through various channels to several different market segments. Complication Growth is slowing in the commercial construction industry in the HK region.

4. Question How can ARDEX Hong Kong increase sales and profits through its sales strategy? Recommendations In order to increase profits and sales ARDEX HK should: - Focus primarily on the hotel and (TBD) segments as the preferred project types - Eliminate sales process inefficiencies

5. Rationale for Market Segment Recommendation Sales within the hotel and X segments generate the highest average profits per project Sales within the hotel and X segments require the lowest average man hours per deal The hotel and X segments are projected to have the highest growth within the construction industry in HK/Macau Rationale for Sales Process Recommendation Current manual processes are substantially more time consuming than suggested automated processes Eliminating redundant steps in the sales process will allow sales people to devote more time to client relationship management

6. Source: XYZ Market Segment Mix By Project Type (1st half 2009) Sales in the hotel segment bring in the most average profit per project

7. Source: XYZ Segment profits and resource usage (By Project Type) Sales in the hotel segment achieve the highest profits per man-hour

8. Industry Growth by Project Type The hotel segment is projected to have the highest growth within the construction industry in HK/Macau # of projects

9. Rationale for Modifying the Sales Process Improve hand offs to minimize miscommunication Remove sales task redundancies within the sales team - savings of x hours Establish approval thresholds to decrease hold ups in the sales process Reduce the turnaround time by x days for contractual review and approval Establish areas where greater efficiency can be achieved: Source: Interviews & Sales Log

10. Source: Interviews & Sales Process Eliminate redundant steps in the sales process Inefficiencies in sales processes

11. Current manual processes are time consuming which can be resolved through automation Time spent on manual processes in the sales lifecycle (hours/week) Source: Interviews & Sales Process

12. Automate the Sales Processes List of solutions that can reduce time spent on manual tasks and assist sales team to manage day-to-day responsibilities: Source: Interviews & Sales Log SolutionDescriptionBenefits CRM Document Management

13. Appendix

14. Workplan