1. Unit 9 Multinational Corporation 目的要求 了解跨国公司的发展历程, 学会在工作中如何介绍自己的公司 学习重点 跨国公司的工作中心和雇员情况 公司新闻发布会公告的组成部分和格式 学习难点 了解跨国公司的运作模式, 学会在工作中如何介绍自己的公司 注意与外宾举行的业务会议的安排与内部会议安排的异同

2. Teaching procedure Warm-up questionsCheck Ss understandingText organizationPractical writingUseful expressionsAssignments

3. Warm-up questions 1. Is “multinational corporation” identical with “international corporation”? 2. What competitive advantages do a multinational corporation have in comparison with a domestic company? 3. Do you want to get a position in a MNC? What ‘s the trend of its employment?

4. Check Ss understanding 1. MNC designates a company that is actively involved in a cross- boundary business. 2. Companies began to shift their focus from the domestic market to the overseas market from the 1960s. 3. The competitive advantage of MNCs is partly from efficiently organizing production and distribution on a world-wide basis. 4. MNCs can enter into a foreign market by setting up a subsidiary in that country.

5. Check Ss understanding 5. A multinational corporation has no generic and academic requirements on its employees. 6. The major concern of a MNC is how to spread its corporate culture to foreign affiliates. 7. Local protectionism give preferential treatment to local industries to protect them from the unfair competition with MNCS. 8. A multinational corporation would probably draw back its investments when finding their intellectual property rights have been violated.

6. Text organization Multinational Corporation How to enter a foreign market? Competitive advantages Major concern Major headaches 1. undertaking____ _ 1. A global network of _____ 1. maximizing__ _ 1.________ 2. Establishing ______ 2. Economies of scale in _______ 2. satisfying___ _ 2. ________ 3. buying_______ 3. Control ______ 3. updating____ _ Consequently, MNCs would______ 4. Acquiring ______ 4. Paying close attention to _______

7. Practical writing: Press release 公布新闻发布会公告的构成一般分为： 1. 发布时间 （ release time) 2. 标题（ headline) 3. 正文（ body) 4. 公司简介（ company introduction) 5. 联系方式（ contact information) 6. 结束标识（ ending mark:### or End)

8. Practical writing: Press release Release time Headline City, State (province), Date, Body _____________________________________________ Company introduction ______________________________________________ Contact information(phone, fax, E-mail, website, contact person, address, postal code, etc.)

9. Useful expressions 1. Founded in …., B&P has a history of more than… 2. With its headquarters in …., B&P Group has overseas subsidiaries in more than 30 countries. 3. B&P Group is a leading supplier (manufacturer, distributor, dealer) in the line of … in the global (domestic )market. 4. B&P Group ranks in the top 500 industrial enterprises in China. 5. B&P Group is people-oriented; its core value resides on the incorporation of personal pursuit together with corporate development.

10. Assignments Do exercises I- VI Role play (p147) Preview unit 10