1. Private Label Winning Battle of the Brands Erin Cox, Hilary Huyett & Wanchun Lai

2. Introduction Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s Private Label market shares grew 0.8 percentage points to 21.9% of the total volume in 2008

3. Private Label Advertisement.Advertisement

4. Fred Meyer Safeway

5. Costco Albertson’s

6. A drift toward private labels has been occurring even in categories where it was never a factor before, such as feminine protection and skincare. Marketers stress that marketing and pricing decisions made now could have a big impact on the future.

7. Source Neff, Jack. "Private Label Winning Battle of Brands." Advertising Age 02 Feb 2009 24 Feb 2009.