1. Google Analytics & AdWords: Building an effective marketing & ad campaign Zac Burac COM 301-02 WLC Fall 2014

2. “Creative without strategy is called 'art.' Creative with strategy is called 'advertising.’” – Jef Richards “Advertising generally works to reinforce consumer trends rather than to initiate them.” – Michael Schudson

3. Why Google AdWords? AdWords works to bring in new visitors, grow online traffic, get phones ringing, or at least keep customers loyal. https://www.youtube.com/watch?v=05w e2g3Edgs https://www.youtube.com/watch?v=05w e2g3Edgs

4. Why Google Analytics? “No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase. “ – Google https://www.youtube.com/watch?v=op wrGPKcfYw https://www.youtube.com/watch?v=op wrGPKcfYw

5. Religious Non-Profit Organization Smaller Organization Completely Reliant on Marketing & Advertising Limited Funds

7. Now What? Study Brainstorm Compare Info Days, Weeks, Months, Quarters, Years Identify Strengths & Weaknesses Identify Your Goals Are You On Track To Complete Them? Decide How to Fix/Improve The Situation Implement Repeat

8. “Many a small thing has been made large by the right kind of advertising.” – Mark Twain