1. Facebook Ad’s Reloaded Keep it Organized

2. To use Facebook Ad’s effectively in today’s market you must have Funnel Over the last week we have covered the small pieces of this Funnel (we will be continuing our “set-up” next week as well) We have talked about Website Conversion Pages Website Custom Audiences Ad Campaigns and Ad Sets Demographics for your Niches Images that catch attention

3. That’s a lot of moving parts It is important to keep track of these moving parts Which conversion page goes with which Ad set Which Image goes for which page Which WCA goes with which step of the Funnel

4. Just as important as it is to have a “process flow” for your Loans (Chad did a class with us on his teams process flow if you need a good template) It is important to have a process flow for your marketing strategies

5. That especially true of Facebook Ad’s strategy Without a process to follow you may miss an important step Or worse not be able to properly analyze the results of your ad’s and determine what works and what doesn’t Lets break down the steps in order -

6. The first part of the Process is to identify the Goal (what are you trying to accomplish) To get VA Loan buyer leads To get First Time Home Buyer leads To get Real Estate Agents to come to your presentation To get seniors to inquire about a Reverse Mortgage

7. Once you have identified your goal, create an offer of value that people who can help you achieve your goal will benefit from What is the major benefit of buying a home with Veterans benefits? What information would help a First Time Homebuyer make a better buying decision? Why would a real estate agent want to go to your presentation? What would a reverse mortgage do to solve a problem I may have?

8. Those first 2 steps in the process dictate how everything else will go You must know what your goal is first Then you must have an offer that will entice people who can help you The rest of the process is dependent on this

9. The 3 rd step in the process is to create your Initial conversion page The platform you use makes absolutely no difference The content and how you use it makes a HUGE difference A viewer should be required to fill out your form to get the value item But the form must NOT be anything more than name email, maybe number This page is for introducing you to a prospect, NOT, to sell them 97% will not do anything, so just give them what they came for easily

10. The 4 th step is where you begin the process of conversion 97% will NOT do anything (including fill out our form to download our offer) This step makes that ok Create a Website Custom Audience in FB and paste the Pixel Code to your conversion page header section The Pixel Code allows us to put a “cookie” on peoples browsers who visit our website The WCA is a list of those website visitors who have the cookie

11. Step 5 is to create an Ad in Facebook for website clicks to your new conversion page Use the incredible amount of data Facebook has collected to target your best prospects Use exact address Look only for renters or current homeowners Use age, income, whether or not there is a veteran in the home

12. Make sure your Headline speaks to your target Use a the benefit for the description to increase clicks The goal is not to give away as many check lists or downloads as you can The Goal of this first ad is to get people to your website You will use your WCA to develop the relationship Use an image that will catch their attention

13. With your Goal and your offer in mind begin step 6 Create a secondary offer page Provide a benefit, but more than that, display your expertise The secondary offer page is much like the first Give them value and explain the benefits Have a form to get the offer – You will see this form used more – starting to get conversions

14. Step 7 goes right along with the previous step Create ANOTHER WCA for this new page Paste the Pixel Code if you created a new site for the secondary…if it is a sub domain you already have the pixel there Make sure to name your audiences as you go This will help you know which audience goes for which ad

15. Step 8 is to create another Ad in Facebook Use the Website clicks type of ad and use the URL address of your 2 nd offer page This ad is ONLY going to target your First WCA These are people from your demographics who have clicked on your website It does NOT require they complete the form, just that they went there This list is small But it is ONLY people who are definitely interested in your offer

16. Step 9 is to prepare your Conversion Page This is the 3 rd page but the most important This is your closing page Have a strong call to action that directly asks for the business from your prospects Break down the benefits again of the first two pages and then ask them if you can help them enjoy those benefits

17. Step 10 is to create your Close the Sale Ad in Facebook Use the website type of ad and use the URL address of the new Conversion Page This ad will only be seen by people on the 2 nd WCA This means these are people who are – Specific to your demographics of who your target is They have checked out your first and second offers These are your very best prospects of people who have already identified their interest level

18. The secret is in the set up Once you have these pieces set up Editing the existing to conform with new niches is easy All that is left is to monitor your statistics If you notice one ad performs better or worse, determine what it is that makes it perform that way The image is good The image is not good My headline is getting clicks but no one is filling out the form I don’t get many clicks but the ones that do click convert

19. Those are the indicators you need to stay on top of to make sure you are getting the most out of your ad’s Look at it as a machine that needs to have its pressure checked and new oil now and then It’s not a matter of building a new machine, you just need to do maintenance on the one you already built