1. Advertising in the 1920’s
By Jin, Amy and Julia

2. Why Advertising was Developed
The mass production and the lowering of prices
-on consumer goods meant that more items were available to more people than ever before along with new transportation makes it easier.
Advertising a product changed, from announcing the existence of a produce, to persuading the public they truly needed and deserved to own it for themselves.
Advertising helped build new companies and marketing chains.

3. How Advertising was Introduced
Radio advertising
Billboard advertising
Catalogue
Companies sponsor celebrities
Everyday people promoting
products in the streets. (Travel)

4. Traveling Salesmen Selling or promoting commercial products
Essential component of modern strategy

5. Radio advertising New radio stations opened almost every week
Averts and songs in radio programs were widely used to praise products
The government made no attempt to regulate radio advertising
The public was bombarded with information encouraging them to buy new consumer goods.

6. Catalogues/mail order
The buying of goods or services by mail delivery: “home-shopping”
A publication containing a list of general merchandise from a company
1925 catalogue featuring the latest men's suits.

7. Hire Purchase
Contract that allows the buyer to hire the goods for a monthly rent
Customers who could not afford the original price can now pay off by months
Pay a certain % of the price of the item but with interest
Easy to get and people got into debt

8. Effects of Advertisement
Great economic boom of 1920 was helped by the considerable extent by advertising.
American public bombarded with information encouraging them to buy
Made life easier and provided more entertainment
Labour saving products allow them to take up new forms of entertainment, so entertainment industry grows.
Famous people start sponsoring products.
Public remembers the slogan's of companies
Woman have more free time and freedom

9. Thank You