1. PAGE 1 COMPANY PROPRIETARY Entrepreneurs Edge Social Media Mike Anderson: Director, Specialty Lighting

2. PAGE 2 COMPANY PROPRIETARY DEFINED M. Anderson Social Media is a vehicle to reach people in a more effective & new way with traceability. It is target marketing at its best. Specific people, specific locations, and specific products.

3. PAGE 3 COMPANY PROPRIETARY OUR JOURNEY STARTED IN 2010 M. Anderson Tradeshows & Print Ads No Social Media Policy Prohibited activity at work “We don’t need this”

4. PAGE 4 COMPANY PROPRIETARY 2011 M. Anderson Social Media Policy in Place Limited activity at work…. “Will still don’t need this”

5. PAGE 5 COMPANY PROPRIETARY M. Anderson Tradeshow Participation Reduced Encourage social media interaction with marketing and sales. “This is interesting” 2012

6. PAGE 6 COMPANY PROPRIETARY 2013 M. Anderson Tradeshow Participation Eliminated Encourage social media interaction with everyone: engineers, factory workers, HR, executive team & BOD “Huge Cost Savings… we Love IT!”

7. PAGE 7 COMPANY PROPRIETARY M. Anderson Moved back into limited tradeshows…. They have become social media events Virtual booth tours, promotions, contests and new product showcases. “Wildly Successful” 2014

8. PAGE 8 COMPANY PROPRIETARY RECENT TRADESHOW

9. PAGE 9 COMPANY PROPRIETARY FUTURE M. Anderson Social media creates a great deal of interest & activity but cannot be tied to actual sales…. No End Game. This is where we are headed!

10. PAGE 10 COMPANY PROPRIETARY Entrepreneurs Edge Social Media Review Mike Anderson: Director, Specialty Lighting