1. ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

2. CLASS OVERVIEW Carl Rosendahl carlr@andrew.cmu.educarlr@andrew.cmu.edu or carl@anirama.comcarl@anirama.com (650) 867-6727 Tuesdays 1:30 - 3:00 Thursdays 10:30 - 12:00 etcsv.com/eet

3. TODAY’S AGENDA Me You The Class More You Resources Next Class

4. ME

6. YOU

8. WHAT DO YOU WANT?

9. THE CLASS

10. SYLLABUS: COURSE DESCRIPTION

11. SYLLABUS: OBJECTIVES Understand the process for starting a company Research and evaluate market opportunities Evaluate and select an appropriate corporate structure Develop a basic financial model and plan Devise a basic marketing/sales plan Identify appropriate sources for funding Present ideas clearly and concisely, casually or formally Assess your role in a start-up

12. SYLLABUS: OBJECTIVES Understand the process for starting a company Research and evaluate market opportunities Evaluate and select an appropriate corporate structure Develop a basic financial model and plan Devise a basic marketing/sales plan Identify appropriate sources for funding Present ideas clearly and concisely, casually or formally Assess your role in a start-up

13. SYLLABUS: OBJECTIVES Understand the process for starting a company Research and evaluate market opportunities Evaluate and select an appropriate corporate structure Develop a basic financial model and plan Devise a basic marketing/sales plan Identify appropriate sources for funding Present ideas clearly and concisely, casually or formally Assess your role in a start-up

14. SYLLABUS: OBJECTIVES Understand the process for starting a company Research and evaluate market opportunities Evaluate and select an appropriate corporate structure Develop a basic financial model and plan Devise a basic marketing/sales plan Identify appropriate sources for funding Present ideas clearly and concisely, casually or formally Assess your role in a start-up

15. SYLLABUS: ORGANIZATION Explore through stages Founding teams Thursdays = lectures and discussions Tuesdays = presentations and discussions

16. SYLLABUS: CLASSES Introduction Process Culture and Values Real World Examples Practical Issues Long Term

17. SYLLABUS: MATERIALS Presentations Resources

18. SYLLABUS: REQUIREMENTS Attendance Participation Preparation Presentations

19. SYLLABUS: EVALUATION AND GRADING Comprehension40% Participation20% Presentation20% Attendance 20-40%

20. SYLLABUS: POLICIES AND EXPECTATIONS    

21. SYLLABUS: ADVICE

22. MORE YOU

23. STRENGTHS

24. HOW TEAMS WILL BE USED Founders Team Weekly Presentations

25. TIME TO CHOOSE TEAMS!

26. RESOURCES

27. etcsv.com/eet Do More Faster Founders at Work Feld.com readwriteweb.com Twitter

28. NEXT CLASS

29. WHAT TO EXPECT What makes an entrepreneur Reasons to start a company Teams

30. HOMEWORK Get a Twitter account – follow Brad Feld (@bfeld) and ReadWriteWeb (@RWW) Email Carl with 3 things you want to get out of this class