1. Video Killed the Reference Desk Nyssa Walsh Oregon College of Oriental Medicine

2. Libraries in viral videos

5. Viral marketing

6. According to the New York Times in 2007: “Mentos sales in the United States climbed nearly 20 percent last year, their highest such increase ever. ‘It is safe to say the whole EepyBird Mentos geyser craze was a big part of the increase,’ said Pete Healy, the company’s vice president for marketing.”

9. What happens when your patrons search for you?

10. YouTube and Vimeo as social networking, link videos to your library’s Twitter feeds, Facebook page, RSS feed, LinkedIn…

12. Academic libraries: use your videos to provide a resource to students Title: Database Search Tutorial Author: Portland Public Library 020-(viral video) 040- DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP |dNLM|dBWX|dOOJ 245-Database search tutorial. 260-Portland, OR :|Portland Public Library :| cc2009 300-1 minutes, 30 seconds 605-Libraries -- Search Techniques -- Database searching -- Research guide -- Library training

13. Title: Librarians Sing the Blues Author: Portland Public Library 020-(viral video) 040- DNLM/DLC|cDLC|dYDX|dBTCTA| dYDXCP|dNLM|dBWX|dOOJ 245-Librarians sing the blues. 260-Portland, OR :|Portland Public Library :| cc2010 300-3 minutes, 30 seconds 605-Libraries -- Entertainment – Library Entertainment -- Blues -- Education -- Outreach Public libraries: include your videos in your OPAC as part of your collection

14. Videos for reference

15. Videos to address all kinds of users

16. Videos as outreach

17. Be creative! Use the talents of your libraryRecruit your patrons

19. Will video kill the reference desk? …no.

20. http://ceoworld.biz/ceo/2009/04/28/can-social- networking-sites-increase-search-engine-rankings http://ceoworld.biz/ceo/2009/04/28/can-social- networking-sites-increase-search-engine-rankings http://venturebeat.com/2010/09/17/the-ipad-effect- on-laptops-negative-sales-growth-best-buy-ceo-claims- notebook-sales-halved/ http://venturebeat.com/2010/09/17/the-ipad-effect- on-laptops-negative-sales-growth-best-buy-ceo-claims- notebook-sales-halved/ http://sidk.info/2007/11/13/string-theory-lectures-at- tifr-by-shiraz-minwalla/ http://sidk.info/2007/11/13/string-theory-lectures-at- tifr-by-shiraz-minwalla/ http://www.goodhousekeeping.com/home/organizing/ clean-out-clutter http://www.goodhousekeeping.com/home/organizing/ clean-out-clutter http://www.wmaker.net/mapizeportal/Data- Visualization_a92.html http://www.wmaker.net/mapizeportal/Data- Visualization_a92.html http://units.sla.org/chapter/clis/newsprofile.html