1. Marketing and Promoting your Association

2. She Told Two Friends……

3. …….And So On

7. “Word of Mouth” Marketing Cover the Basics  Happy Customers  New Customers

8. Not covering the basics a negative image of USATF increased calls and emails that need your attention decreased time to work on the “basics” and other proactive initiatives

9. The Basics timely and professional processing of membership and sanction applications; timely and professional responses to calls and emails; timely and professionally produced Association Championships timely and professional event applications; Con’t 

10. The Basics (con’t) timely posting of championship results on your website; websites that are updated on a regular basis and with pertinent information; and well planned and advertised meetings.

11. “Word of Mouth” or “Covering the Basics” marketing campaign 1) Board must create a road map or plan Talking or thinking about making improvements will not get the job done

12. “Word of Mouth” or “Covering the Basics” marketing campaign 2) Plan requires two main elements An Investment Motivated People YourAssociation

13. “Word of Mouth” or “Covering the Basics” Marketing Campaign 3) Key areas to make your investment MembershipMembership SanctionsSanctions WebsiteWebsite Marketing/CommunicationsMarketing/Communications

14. “Word of Mouth” or “Covering the Basics” Marketing Campaign 4) Cost of Investment Depends on Association “size” and volume of businessDepends on Association “size” and volume of business Smaller Associations  $5,000Smaller Associations  $5,000 Larger Associations  $20,000Larger Associations  $20,000 Investment YourAssociation