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Published byMelvyn Hodge Modified over 9 years ago
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The Power of Partnerships Putting the pieces together for ASW success
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Governor Proclamation Governor Proclamation Washington specific logo Washington specific logo Events every day of WSW Events every day of WSW Events DFI partnered with CTED/WA ABCs & others (10+ partners) DFI partnered with CTED/WA ABCs & others (10+ partners)partnered Web site, tips, “tool-kit” Web site, tips, “tool-kit”site Twitter & blog incorporated in outreach Twitter & blog incorporated in outreach Twitter blog Twitter blog Press releases, YouTube channel Press releases, YouTube channelYouTube Media coverage – print, TV, online Media coverage – print, TV, online Governor Proclamation Governor Proclamation Washington specific logo Washington specific logo Events every day of WSW Events every day of WSW Events DFI partnered with CTED/WA ABCs & others (10+ partners) DFI partnered with CTED/WA ABCs & others (10+ partners)partnered Web site, tips, “tool-kit” Web site, tips, “tool-kit”site Twitter & blog incorporated in outreach Twitter & blog incorporated in outreach Twitter blog Twitter blog Press releases, YouTube channel Press releases, YouTube channelYouTube Media coverage – print, TV, online Media coverage – print, TV, online
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Findings Having a “tool-kit” is key to successtool-kit Offering to do the work is needed to increase/improve involvement Web 2.0 is a necessity to reach more people, more media & more partners Web 2.0 Throw the net wider than you think you should: you’ll be surprised what you “catch” in the way of partners! Having a “tool-kit” is key to successtool-kit Offering to do the work is needed to increase/improve involvement Web 2.0 is a necessity to reach more people, more media & more partners Web 2.0 Throw the net wider than you think you should: you’ll be surprised what you “catch” in the way of partners!
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Findings Grass roots connections are PRICELESS Grass roots Saves Week can encompass more than you think – be open to new ideas NO event is “too small” or “too big” – roll with it and watch momentum build Media is a needy friend – give ‘em LOCAL, give ‘em PEOPLE & involve your “regulars” for coverage Celebration is crucial for wrap-up! Grass roots connections are PRICELESS Grass roots Saves Week can encompass more than you think – be open to new ideas NO event is “too small” or “too big” – roll with it and watch momentum build Media is a needy friend – give ‘em LOCAL, give ‘em PEOPLE & involve your “regulars” for coverage Celebration is crucial for wrap-up!
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How can YOU do this? Gather the pieces of the puzzle together Preliminary partner meeting What are your goals? What do you want? What’s the picture you’re working on? Theme – if everyone’s working on one theme, it makes it easier to pitch i.e. “Surviving & Saving In Tough Times” What SHOULD it look like? Brainstorm – Where do the pieces “fit” in the picture? How can you play off each other & put the pieces together to complete the picture? Get a new perspective to find new solutions Be someone else – what would they do? Gather the pieces of the puzzle together Preliminary partner meeting What are your goals? What do you want? What’s the picture you’re working on? Theme – if everyone’s working on one theme, it makes it easier to pitch i.e. “Surviving & Saving In Tough Times” What SHOULD it look like? Brainstorm – Where do the pieces “fit” in the picture? How can you play off each other & put the pieces together to complete the picture? Get a new perspective to find new solutions Be someone else – what would they do?
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How can YOU use this? Tactics Who’s the cat-herder? Break it down – task it out DEADLINES: Set them & KEEP them Use EVERY outreach method you can In-person Web 2.0 (Net, Twitter, Blog, Facebook…) Media (print, radio, TV, online, bloggers) Word-of-mouth is priceless! Do as we say, not as we do: track it! Tactics Who’s the cat-herder? Break it down – task it out DEADLINES: Set them & KEEP them Use EVERY outreach method you can In-person Web 2.0 (Net, Twitter, Blog, Facebook…) Media (print, radio, TV, online, bloggers) Word-of-mouth is priceless! Do as we say, not as we do: track it!
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