1. A New Web Tool for U.S. State- Based Health Data Jeff Lancashire U.S. National Center for Health Statistics (NCHS)

2. Typical Web User?

3. What Data Users Want Easy navigation – a “tangle-free” web site Data by subject matter Ability to cross-tabulate by age, gender, race/ethnicity State/geographical comparisons Easy navigation!

4. What Data Users Want Easy navigation – a “tangle-free” web site Data by subject matter Ability to cross-tabulate by age, gender, race/ethnicity State/geographical comparisons Easy navigation!

5. What Data Users Want Easy navigation – a “tangle-free” web site Data by subject matter Ability to cross-tabulate by age, gender, race/ethnicity State/geographical comparisons Easy navigation!

6. What Data Users Want Easy navigation – a “tangle-free” web site Data by subject matter Ability to cross-tabulate by age, gender, race/ethnicity State/geographical comparisons Easy navigation!

7. What Data Users Want Easy navigation – a “tangle-free” web site Data by subject matter Ability to cross-tabulate by age, gender, race/ethnicity State/geographical comparisons Easy navigation!

8. State/Geographical Comparisons

12. S.O.S.! An international emergency distress signal based on a Morse Code pattern of dots and dashes, which also has been known by some to mean “Save Our Souls.”

13. “Stats of the States”

21. Promoting A New Web Tool Communicating to the Public

22. Promoting a New Web Tool Home Page - “What’s New” Navigation Bar – Press Room Promotion on other materials Word-of-mouth opportunities Social media Traditional media outreach

24. The NCHS Press Room

25. Promoting a New Web Tool Home Page - “What’s New” Navigation Bar – Press Room Promotion on other materials Word-of-mouth opportunities Social media Traditional media outreach

26. Promoting a New Web Tool Home Page - “What’s New” Navigation Bar – Press Room Promotion on other materials Word-of-mouth opportunities Social media Traditional media outreach

29. Promoting a New Web Tool Home Page - “What’s New” Navigation Bar – Press Room Promotion on other materials Word-of-mouth opportunities Social media Traditional media outreach

30. Promoting a New Web Tool Home Page - “What’s New” Navigation Bar – Press Room Promotion on other materials Word-of-mouth opportunities Social media Traditional media outreach

33. Promoting a New Web Tool Home Page - “What’s New” Navigation Bar – Press Room Promotion on other materials Word-of-mouth opportunities Social media Traditional media outreach

39. Recap: What Data Users Want Easy navigation – a “tangle-free” web site Data by subject matter Ability to cross-tabulate by age, gender, race/ethnicity State/geographical comparisons Easy navigation!

40. Communications Challenges Easier to navigate – but still not perfect Many key subjects – but can’t have everything Doesn’t include cross-tabulation by age, gender, race/ethnicity

41. Communications Challenges Easier to navigate – but still not perfect Many key subjects – but can’t have everything Doesn’t include cross-tabulation by age, gender, race/ethnicity

42. Communications Challenges Easier to navigate – but still not perfect Many key subjects – but can’t have everything Doesn’t include cross-tabulation by age, gender, race/ethnicity

43. Other Communications Challenges Data timeliness varies by state – oldest data “wins” Lack of uniformity Updates – letting the public know

44. Other Communications Challenges Data timeliness varies by state – oldest data “wins” Lack of uniformity Updates – letting the public know

45. Other Communications Challenges Data timeliness varies by state – oldest data “wins” Lack of uniformity Updates – letting the public know

46. Future Communications Plans & Possibilities Improve the tool; add more content Annual media outreach after SOS is updated Web tutorial Possible collaboration with individual States or with international partners

47. Future Communications Plans & Possibilities Improve the tool; add more content Annual media outreach after SOS is updated Web tutorial Possible collaboration with individual States or with international partners

48. Future Communications Plans & Possibilities Improve the tool; add more content Annual media outreach after SOS is updated Web tutorial Possible collaboration with individual States or with international partners

49. Future Communications Plans & Possibilities Improve the tool; add more content Annual media outreach after SOS is updated Web tutorial Possible collaboration with individual States or with international partners